TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Kevin Rothermel’

Martin, Benjamin Moore Scare the Crap Out of Contractors

Some good Halloween fun for you today…

Martin Agency client Benjamin Moore, and Tool director Jason Zada wanted to show that their Ultra Spec 500 paint goes on quick to get the project finished when you need it most — like when you’re scared shitless.

So they gave a group of painters a nightmare assignment: painting a wall in a “haunted” hotel. Upon arrival, the painters are told that “Years ago people with mental diseases were kept here for a period of time.” Once they start working, Benjamin Moore starts making all kinds of spooky things happen: strange noises, a rocking chair moving on its own, a chandelier rocking back and forth. “I don’t fool with no ghosts,” says one perturbed contractor.

The prank reaches its climax when the lights go out and a woman dressed as a ghost emerges, screaming. Predictably, the contractors freak out before the elaborate hoax is revealed. Their reactions are pretty priceless, and you’ve got to appreciate a prank like this in October. That the painting job was never finished does take away from the spot’s supposed intention, although most people probably won’t notice. There’s more horror-styled fun at Benjamin Moore’s “Scary Good Job” website, where contractors (or just people who need a lot of paint?) can enter to win a 500-gallon supply of Ultra Spec 500.

You can check out the “Testimonials” video after the jump, in which painters share their own horror stories of “nightmare” jobs. Credits follow. Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Mentos Continues Fairly Provocative Streak with Juxtaposed Print Effort

Yeah, yeah, Breaking Bad mashup aside, we can appreciate that Mentos has become a bit randier over the summer as “the freshmaker” has followed up its “do the deed and make some babies effort” from Singapore earlier this month with a Stateside print campaign brought to you by the Martin Agency. You can call this Mentos and its Richmond, VA AOR’s version of contextual advertising as fairly naughty ads will launch next week in various mags including Maxim, InTouch, People and Sports Illustrated that go hand-in-hand with the content within.  We received four ads in all, though only three will be appearing in multiple publications (the raciest one above will, aptly enough, stay put in Maxim). Check out one below and one more after the jump along with credits.

Read more