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Posts Tagged ‘Kevin Wilson’

BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

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Red Stripe Celebrates Small Victories

Your average beer commercial tends to be a bit oversaturated. Whether Budweiser Clydesdales are clomping through the snow or Coors Light mountains are changing colors, big beer brands love their drama and growly-voiced narrators. Red Stripe, however, sets themselves apart by appreciating the little things in life.

In its latest campaign from BBDO NY, the Jamaican beer brand celebrates finding five dollars in your pocket, successfully evading embarrassing office party moments, and using a big word in a business presentation. All the appreciation comes in the form of a reggae band, crooning lyrics like, “Ooh, look at you/using a big word in an office meeting, all correctly and stuff.”

Their end slogan is simply, “Hooray Beer!” Hard to argue with that. Just as much as everyone loves throwing out sweet vocab words and finding money, beer is a simple pleasure worth celebrating. Credits after the jump.

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Friday Morning Stir

-MDC Partners has partnered with Sao Paulo agency Peralta, with the initial goal being to service CP+B’s global clients. link

-Apparently, Digg founder Kevin Rose joined up with Google. link

-Kevin Wilson, who helmed the Doritos “Sling Baby” Super Bowl spot, has joined the roster of HELLO! & Company.

-Digitas won the eBay digital account. link

-So, who’s waiting in line for their iPad 3? link

-Red Bull in space, anyone (above)? link

-Seattle’s Frank Unlimited was appointed as the first AOR for Tacoma-based Sound Credit Union.