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Posts Tagged ‘Keyshawn Johnson’

Newcastle, Droga5 Parody Big Game Ads with ‘If We Made It’

Droga5 New York have a new campaign for Newcastle Brown Ale making fun of all the cheesy theatrics and excesses of typical big game advertising.

Entitled “If We Made It,” Droga5′s site for Newcastle imagines the over-the-top campaign that could have been, if Newcastle had the marketing budget of a much larger, shittier brewery. Oscar-nominated actress Anna Kendrick and former NFL receiver/current ESPN analyst Keyshawn Johnson are at the center of the campaign, which includes “trailers, storyboards, focus groups and behind-the-scenes interviews.”

The campaign features “giant robots, skateboarding cats and bikini babes that would have starred in the ad – if they made it.” Above you can view the “Teaser for the Trailer” for Newcastles would-have-been huge Super Bowl spot. It’s a much needed deflation of the self-importance surrounding big budget Super Bowl ads, parodying both the content typical of such mega productions and the trend of releasing teaser trailers for 30 second TV advertisements. Stick around after the jump for a second teaser, called “Newcastle’s Cheap Ad we made for the pricey ad we didn’t make.” The bigger pieces of the “If We Made It” campaign — the centerpiece “ad” in the campaign, as well as behind-the-scenes interviews with Kendrick and Johnson — will remain under wraps until Tuesday, so you’ll have to check back in on the ”If We Made It” website next week.

By the way, if you’re looking for a relatively inexpensive beer that’s still pretty tasty, you could do a lot worse than Newcastle. It sure beats the shit you’ll see advertised during the Super Bowl. Read more

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Only Jagermeister Can Bring Together Ex-NFL Pros, Slayer Guitarists

Nearly nine months after being tapped as Jagermeister’s first AOR for the U.S. market, L.A.-based shop Mistress has unveiled the first-ever U.S. TV campaign for the brand that yours truly and almost everyone else we know swore off after college.

Anyhow, the campaign is dubbed “Stronger Bond” and as you can see in the spot above directed by Alastair McKevitt, Jagermeister calls for some sort of booze-soaked knights of the round table that features an odds and sods mix of sports figures and rockers including former NFL receiver/current ESPN analyst Keyshawn Johnson, always-intimidating Slayer guitarist Kerry King, boxing trainer Freddie Roach, and finally of course, a rodeo clown. Oh, to be a fly on the wall during these confabs.