-New York-based brand advisory/communications firm Roth Partners welcomed three new senior partners to its executive management team including Digitas/Ogilvy alum Tracey Reilly as managing partner, former Y&R creative director Keith Evans as ECD and ex-Interbrand North America president Martyn Straw as director of strategic planning.

-krow communications and Rubber Republic have teamed up to created a “Mum Rap” for the Fiat 500L. Take note, hip Toyota Sienna-driving parents.

-Director Marcus Nispel, who’s carved a niche for himself over the last few years helming horror remakes–sorry, “reboots”– including Friday the 13th and Texas Chainsaw Massacre, has joined the roster of bi-coastal prodco, Tool of North America. link

-PHD has tapped Kaplan Thaler alum Kim Bates to head up its new U.S. brand planning practice. link

-Best Buy is giving founder Richard Schulze until Feb. 28 to come up with a takeover bid for the company. link