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Posts Tagged ‘Kim Easley’

Tuesday Odds and Ends

-As expected, Apple did unveil the iPad Mini as well as a fourth-generation iPad. link

-Droga5 ECD Ted Royer will serve as Advertising jury chair and Naked Sao Paolo creative partner Fernanda Romana will lead Interactive jury for next year’s ADC Awards, which for the first time will be moving out of New York (and into South Beach). Call for entries info, etc., is here.

-Deutsch LA and director Simon McQuoid follow up their popular “Michael” spot for Playstation with another epic promo, this time for the game, PS All-Stars Battle Royale (above).

-VML appointed Kim Easley as director of talent acquisition. The new hire will work out of the WPP agency’s New York office.

-Publicis Groupe’s Rosetta hired John Copeland in the newly created role of  managing partner/co-leader of the Marketing Strategy & Insights practice. Copeland will be based in Rosetta’s Chicago office.

-Business Insider’s Jim Edwards explains why Buddy Media is a “money pit.” link

-Wunderman/Beam Global alum Bruce Miller joined Northstar Lottery Group, which privately manages the Illinois Lottery, as its senior marketing manager.

-Window treatment brand Smith+Noble appointed Red Door Interactive as its digital AOR.

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Sanofi Consolidates Pasteur Creative with Digitas Health

Sources familiar with the matter confirm that pharma giant Sanofi, which makes Allegra, Plavix and Ambien among many other products, has expanded its relationship with Digitas Health. As the hed says, the company is specifically consolidating digital creative duties for Pasteur (its vaccines division) with the Philly-based agency, which already had a pre-existing relationship with Sanofi as one of its media partners.

As a result, Publicis Modem is no longer working on Pasteur (example of PM’s work here), though sources say the New York-based unit has been working with Publicis Healthcare Communications Group (now home to Digitas/Razorfish Health) to help transition the relationship.

In other Modem-related news, Kim Easley, who has spent nearly two years as the agency’s VP/director of creative resources, has resigned and is heading back to her former life as a recruiter. We’ve been told that if need be, Publicis Modem will now be tapping into the creative resourcing function at Publicis NY, which has been working more closely with PM since the latter’s recent restructuring.

Update: Just to clarify, here’s a current rundown of Sanofi Pasteur agency partnerships:

-  Creative AOR for Healthcare Professionals:  Saatchi & Saatchi Healthcare Innovations
-  Creative AOR for Consumer:  Kaplan Thaler Group
-  Digital Media: Digitas Health
-  Off-line Media:  Optimedia
-  Digital AOR:  Publicis Modem

As of January 1, 2012, digital AOR will transition from Publicis Modem to Digitas Health.