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Posts Tagged ‘Kim Geldenhuys’

Ogilvy’s New ‘Separation’ Spot for KFC is Kind of Depressing

This is not what I needed on a Monday.

Ogilvy Johannesburg’s new spot for KFC, “Separation,” opens with a father picking up his son for a day. “Guess I’ll have him back by six,” he tells the mother. He asks his son what the plan for the day is, and the son says he doesn’t know. The two spend some time at the beach, until it starts to rain, and try to catch up. “You hungry?” the boy asks, and they drive to KFC, where the boy orders the “family treat” which elicits a questioning look from the father. When they drive back to the house, the boy asks again, “You hungry?” as the father accompanies him inside. The hashtag #familytime closes the spot.

While I appreciate Ogilvy and KFC highlighting a non-traditional family in their advertising, this one is just depressing. The poor kid uses a KFC meal to get his parents to eat a meal together? Aww man, that’s just so sad. Too sad for an advertisement, maybe? Perhaps? I don’t know, because it’s certainly a memorable spot. I’m going to remember this one for a while. But the next time I drive by my neighborhood KFC I’ll be tearing up, not thinking about how much I want fried chicken. Credits after the jump. Read more

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Monday Odds and Ends

-Saucony (we’ve surely rocked a pair or two) has tapped Minneapolis-based Olson to serve as its agency of record. Olson will handle advertising, digital, social media, content, connection planning and strategy for the running brand with first work expected to launch early 2013.  Boston’s Mechanica previously served as Saucony’s AOR.

-Razorfish/Exopolis alum David Estis joined creative studio MPC NY as its creative director of digital. link

-Cape Town-based M&C Saatchi Abel and director Kim Geldenhuys take us on a journey to a fortified city in Morocco in a spot for Nedbank Private Wealth (above).

-Directors Robert Nylund and Axel Laubscher have joined the roster of global prodco Hungry Man for representation in the U.S., U.K., and Brazilian markets.

-Amsterdam/London-based agency/content studio KesselsKramer opened up a new outpost in L.A.’s Chinatown. link

- Solaire Resort & Casino Manila has picked Las Vegas-based SK+G Advertising to provide advertising and design consultation as well as creative development for the brand. In addition to the client news, SK+G welcomed Rachel Everett and Brian Gibson as associate creative directors.

-BBH London’s “Three Little Pigs” spot for The Guardian won Adweek‘s heart this year. link

-Meanwhile, Business Insider offers its take on the best AR campaigns of 2012. link

-New York-based digital marketing agency Digital Pulp launched a new site for the Ocean Conservancy. link