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Posts Tagged ‘Kinka Usher’

Ah, So This is How Halftime Was Born

If you’ve ever wondered how NFL’s halftime started, Denver-based agency Motive has the (entirely fictional) answer for you in their new spot for Pepsi, “There Since the First Halftime.”

In the 30-second spot, a group of guys playing football are interrupted when a broken down car full of fetching ladies arrives asking for help. One of the guys tells his team to stay focused, but the girls shout, “We’ve got Pepsi!” Another player says “What if we just take, like, fifteen minutes?” and thus, Motive and Pepsi would have you believe, halftime was born. It may be a bit ridiculous, but, more importantly, it’s fun and memorable.

The spot marks the Hungry Man debut for director Kinka Usher. The former DGA Director of the Year joined the production company, along with EP Nancy Hacohen, last month.

“There Since the First Halftime” started running during the NFL Playoffs this past Saturday as part of a larger campaign supporting the Pepsi-sponsored Super Bowl Halftime Show. Chances are you’ll catch it if you stick around for commercial breaks during the Conference Championships this Sunday. Credits after the jump. Read more

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Wednesday Morning Stir

-Ten-year Digitas vet Robert Powers, who last served as SVP/account management, has joined fellow Publicis Groupe agency Moxie as managing director of the New York office.

-Former DGA Director of the Year, Kinka Usher, and EP Nancy Hacohen have joined the roster of prodco Hungry Man.

-The Asian Marketing Effectiveness awards has added three new  strategy sections and will effectively become The Asian Marketing Effectiveness and Strategy Awards. link

-New York-based Mediaocean, a global software provider for the ad community, has a launched its new Connect Partner Platform. link; link

-Toys “R” Us Canada and agency Open have collaborated on an augmented reality effort to promote the chain’s holiday toy book (above).

-Walmart EVP/CMO Stephen Quinn has been named chairman of the ANA’s Alliance for Family Entertainment.

Taco Bell’s Buddy Mignon: More Than You’ll Ever Want to See

Meet Buddy Mignon, Taco Bell’s newest spokesperson by day, “cheesy” lounge singer by night. Where did the ambiguously super-hungry ingredient force go?

Regardless, Buddy is responsible for introducing the restaurant’s latest concoction, the “Quad Steak Burrito.” Just when you though ol’ T-Bell had run out of ideas, it occurred that they could just put four times the steak on a burrito and call it something different. Of course, being the slick cat he is, Mignon compares steak to the love of a lady when he says, “I want to tear that wrapper off you and eat you like a piece of meat!” The raunchy innuendo continues for the first part of the extended version of the fast-food chain’s new campaign, which is definitely not for kids and probably won’t make it past the censors to run on basic cable.

Any way DraftFCB launched the product, though, it was going to be a success to some extent. This is Taco Bell we’re talking about, and more food for a small price means higher returns. Just look at the “5 Buck Box,” a monstrous portion of food that puts any McDonald’s Extra Value Meal to shame. Four times the steak on a single burrito? Bring it on. Credits after the jump…

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