L.A.-based agency GOOD/Corps, which just put out this Google/hot dog/hipster-themed spot last week, has hired a new creative director by the name of Driscoll Reid. You might know Reid from his days at Wieden+Kennedy, where he spent six years and worked in both the agency’s Portland HQ and Tokyo office. During his time at W+K, Reid served as art director and copywriter on campaigns for Nike (“Chalk” and this LeBron spot from a few years back, for example), EA and Coca-Cola and was also one of the original WK12.
Now at the five-year-old GOOD/Corps, Reid will not only handle creative director duties, but will partner with his boss and ECD, Kirk Souder, to help grow business.
From LA-based agency GOOD/Corps and production company Green Dot films comes the story of two married hipsters, hot dogs and Google.
Upon opening their restaurant Frank in downtown Austin, Texas, entrepreneurs and “artisans of fine sausage” Jenn Northcutt and Daniel Northcutt sought the help of Google Spreadsheets, Docs, Maps and other fine products to ensure the success of their new restaurant. After all, in places like Chicago, “gourmet hot dog” joints flourish. But, outside of the Midwest, do enough wiener-lovers with a lack of respect for their health exist to support a mom and pop shop like Frank?
According to this spot, reviews on Google Places are portrayed to be both a catalyst for and a measurement of Frank’s growth over a short amount of time. But, a quick look at Yelp shows many more reviews than are on Google Places (currently at 568 reviews compared to 376). Does the spot’s director, Omri Cohen, make a compelling case for using Chrome over a different web browser? It seems that the Google products being displayed in this ad are available, at least for the most part, no matter what browser you’re using. Compare this to BBH’s heartwarming “Dear Sophie” spot from early May, and it seems that this is a better advertisement for Frank than it is for Chrome. In any case, consider a trip to Frank a necessity for SXSW next year. Credits after the jump.
According to Adage, the new executive creative director of Omnicom Group’s GMMB in Washington, is Kirk Souder (former Publicis & Hal Riney President-Executive Creative Director). This is another boost for Washington shops with politicans’ strong spending on political and public-policy campaigns.
It’s said that GMMB is one of the top shops for Democratic candidates. Barack Obama’s campaign ad team co-head is Jim Margolis, a partner of GMMB. And GMMB has bought more than $90 million in media for Obama’s campaign since last year.
GMMB has offices in Washington, Los Angeles, Seattle and London. The agency also handles advertising and media for a number of other high-profile Democratic candidates this year. And does public-policy work that includes the Bill & Melinda Gates Foundation and the Save Darfur Coalition.