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Posts Tagged ‘Kirsten Clarence’

Net#work BBDO Creates Poignant Spot for Road Accident Fund in South Africa

Johannesburg-based Net#work BBDO put together the above spot for Road Accident Fund in South Africa.

The 60-second effort, “Night Shift,” tells the sad tale (based on a true story) of a woman who lost both her parents in a car accident. “Sometimes I look back and think of what might have been,” the woman says while boarding a bus. “When my parents died in a car accident, my whole world changed,” she continues. Emotionally, she tells of how she thought she lost everything, including who she always dreamed she would become. Fortunately, that was not to be the case, as you’ll learn if you’ll watch it through.

“Night Shift” shows the kind of lives changed by the Road Accident Fund, from the perspective of a real beneficiary of the program. It’s emotionally affecting, and a truly effective way for Net#work BBDO to communicate their message. Credits after the jump.

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Wednesday Odds and Ends

-We’ve inquired about this a couple of weeks ago, but que sera sera, a trade you know well has confirmed that Matt Ryan, co-chair of Havas New York who joined the agency from sibling Arnold when it was still Euro RSCG back in 2008, is out and that global lead Andrew Benett will take on the CEO role of said office. Yeah, we inquired for comment, but nothing from Havas’s end as of yet. Wonder why. link

-And now, we get insecure thanks to a Mercedes-Benz ad aimed at the South African market from Net#work BBDO (above). Check out credits and behind-the-scenes clip after the jump.

-Current Saatchi & Saatchi Greater China president/COO Michael Lee has been promoted to CEO at the agency.

-In other Rosetta news, the Publicis Groupe-owned agency has hired Mindshare alum Jeff Thaler as managing partner/program management officer.

-Atlanta-based agency Ames Scullin O’Haire has launched its internal production studio, ASO Digital Films. It would help if we could actually download the digital films promoting the launch, but guess we can do with this for now. link

-St. Louis-based experiential marketing agency Switch has promoted Scott Burns to the newly created ECD role.

-And so, it continues. Caesars has dropped Paula Deen and so has Walmart.

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