TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Kristen Knape’

David&Goliath Puts On Live AR Experience for California Lottery

David&Goliath wanted to do something a little different to promote the California Lottery’s California Black Exclusive Scratchers tickets as part of their “Luck Will Find You” campaign. So the El Segundo, CA-based agency teamed up with production company V Squared Labs to create the “first-ever real-time, augmented reality experience.”

Utilizing “a mix of live TV production and augmented reality,” David&Goliath and V Squared Labs brought Lady Luck to life on a massive LED screen at L.A. live on February 9th. Select bystanders were given the opportunity to dance and interact with Lady Luck in real time. Pulling off the augmented reality experience was made more difficult by having “set times to go live and nail the performance before the next advertisement went on,” combining some of the more difficult aspects of live television with those associated with creating a believable experience out of augmented reality technology. After each performance, the scene was reset and the crew went through the whole process all over again. It’s exhausting just thinking about it. In order to account for any mishaps, and to make the experience as seamless as possible, V Squared Labs “created a custom software platform to react to real-time interactions,” including any possible mishaps.

“It was all about creating a fun, engaging, interactive piece of entertainment,” says David Angelo, founder/CCO of David&Goliath, and it seems the agency was willing to pull out all the stops to make it happen. Check out the video above to see how the whole thing came together, and stick around for credits after the jump. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Wednesday Odds and Ends

-Huge, in partnership with MetroStar Systems, has been tapped to redesign the website for the United States Patent and Trademark Office. link

-AOL and BBDO discussed the mobile space this morning as part of Advertising Week. link

-In other Advertising Week news, here’s a panel discussion on whether or not digital advertising is reaching its full potential. link

-McCann’s “Truth Central” reveals more truthiness, this time, aptly enough, about politics. link

-McGarryBowen Chicago alum Kristen Knape has joined up with David&Goliath as strategic planning director.

-New York full-service agency Korey Kay & Partners launched an ad & fundraising division for non-profits named KoreyKay501(c)(3).

-To answer a tipster’s question, since 180 LA walks on eggshells with us, we didn’t get the agency’s new Expedia effort (above) at first launch so couldn’t post. Regardless, thanks for sending, it’s a touching one.

-Meanwhile, Minneapolis’s Zeus Jones joins other agencies like McKinney in taking a stand on gay marriage. link