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Posts Tagged ‘Kristen Knape’

David&Goliath Gets Chaotic for VIZIO

David&Goliath is launching a new campaign for VIZIO, championing the brand’s P-Series Ultra HD TV, which has four times higher resolution than standard HD.

The campaign debuts tomorrow with the broadcast spot “Fallen Tree.” In the 30-second ad, a family is so captivated by their P-Series Ultra HD TV that they fail to realize a fallen tree has crashed through their window, even as a rescue team arrives. “With four times the resolution, nothing is more captivating,” says the voiceover at the spot’s conclusion. While it may not be the most innovative approach, it showcases the P-Series Ultra HD TV well and is flexible enough for a number of future variations on the theme.

A second spot, “Turkey Dinner” follows in the same formula, with a pair of dogs devouring a turkey dinner while their owners are too captivated watching football to notice. “Turkey Dinner” and a third spot, entitled “Pillow Fight” will roll out in the coming months, with all three ads airing on national cable. Read more

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David&Goliath Puts On Live AR Experience for California Lottery

David&Goliath wanted to do something a little different to promote the California Lottery’s California Black Exclusive Scratchers tickets as part of their “Luck Will Find You” campaign. So the El Segundo, CA-based agency teamed up with production company V Squared Labs to create the “first-ever real-time, augmented reality experience.”

Utilizing “a mix of live TV production and augmented reality,” David&Goliath and V Squared Labs brought Lady Luck to life on a massive LED screen at L.A. live on February 9th. Select bystanders were given the opportunity to dance and interact with Lady Luck in real time. Pulling off the augmented reality experience was made more difficult by having “set times to go live and nail the performance before the next advertisement went on,” combining some of the more difficult aspects of live television with those associated with creating a believable experience out of augmented reality technology. After each performance, the scene was reset and the crew went through the whole process all over again. It’s exhausting just thinking about it. In order to account for any mishaps, and to make the experience as seamless as possible, V Squared Labs “created a custom software platform to react to real-time interactions,” including any possible mishaps.

“It was all about creating a fun, engaging, interactive piece of entertainment,” says David Angelo, founder/CCO of David&Goliath, and it seems the agency was willing to pull out all the stops to make it happen. Check out the video above to see how the whole thing came together, and stick around for credits after the jump. Read more

Wednesday Odds and Ends

-Huge, in partnership with MetroStar Systems, has been tapped to redesign the website for the United States Patent and Trademark Office. link

-AOL and BBDO discussed the mobile space this morning as part of Advertising Week. link

-In other Advertising Week news, here’s a panel discussion on whether or not digital advertising is reaching its full potential. link

-McCann’s “Truth Central” reveals more truthiness, this time, aptly enough, about politics. link

-McGarryBowen Chicago alum Kristen Knape has joined up with David&Goliath as strategic planning director.

-New York full-service agency Korey Kay & Partners launched an ad & fundraising division for non-profits named KoreyKay501(c)(3).

-To answer a tipster’s question, since 180 LA walks on eggshells with us, we didn’t get the agency’s new Expedia effort (above) at first launch so couldn’t post. Regardless, thanks for sending, it’s a touching one.

-Meanwhile, Minneapolis’s Zeus Jones joins other agencies like McKinney in taking a stand on gay marriage. link