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Posts Tagged ‘Kristin Filipovits’

Reyka, RT+P Drink to Sunshine

On June 21, the sun shone for 24 hours in Iceland. No darkness for an entire day thanks to our buddy, the Summer Solstice (you can watch a cool slideshow of the never-ending sun here). The phenomenon is actually called a “midnight sun,” and occurs in a handful of places around the world, including Alaska, but for Reyka Vodka, the celebration begins and ends with Iceland. Reyka teamed up with Red Tettemer + Partners for “A Celebration of Summer Solstice,” which probably conjures up images of the Nordic populous engaging in a nationwide rave with a lot of blonde hair swooshing around.

Prior to the blonde bash, Reyka built up momentum on the obligatory social media channels, even offering free trips to Iceland for winners of an Instagram photo contest. This is not a what-happens-in-Iceland-stays-in-Iceland party, either. Reyka also had solstice shindigs in Chicago and San Francisco. The brand sponsored a total of 54 solstice parties in America, including a main event in a Williamsburg bar. The sun may not have been shining 24 hours straight in Brooklyn, but when vodka is involved, drinkers won’t notice the difference anyway. Credits after the jump.

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Monday Morning Stir

-Global media/marketing company Brand Connections acquired New York-based integrated agency PIE Advertising for an undisclosed sum. link

-Philly/Harrisburg, PA-based agency Neiman is making Election Day a holiday. link

-A couple of Saatchi LA creatives developed a Mitt Romney-inspired Angry Birds/Sesame Street mashup game called, yes, “Angry Big Bird” (above). link

-Fellow Philly shop Red Tettemer + Partners hired former PP+K creative director Joey Crawford as a CD and Martin Agency alum Clarence Bradley as ACD. In addition, RT+P welcomed Kristin Filipovits as senior account manager.

-NYC boutique digital shop Illuminati Creative has developed a free web service called “Get Home Safe NYC,” which helps locals update and get status reports on critical resources at their homes and apartments post-Sandy. link; link

-Apple’s weekend iPad haul wasn’t too shabby. link