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Posts Tagged ‘Kristina Anzlinger’

john st. Wants Us to Know that Toronto is ‘More Than Ford’

Making a city self-promo is hard enough without having to compete against a crack-smoking homicidal mayor who has become a big-bellied joke of a scandal around the world. Toronto-based john st.’s “More Than Ford” compilation video of all things pleasant in its hometown attempts to do just that for a Canadian city that has been the unfortunate butt of the news for too long. The project comes from a good place, but the execution is typical, and as a result, uninteresting.

I think there’s a way to do this, to help Toronto separate itself from Rob Ford, but doing so would require a more self-aware, confrontational approach. john st. repeatedly puts out quality work, but this spot feels much too clean for the circumstances. Every city has people doing cool gymnastics in parks and drinking coffee. What makes this interesting and specific to Toronto? Where is the voice? It’s out there, but it doesn’t sound like a benign, glossy magazine cover.

Credits and a brief disclaimer after the drug-free jump.

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Anomaly Turns The MINI Into A Roller Coaster Ride…Kind Of

Anomaly has launched a new MINI Roller Coaster spot as part of their NOT NORMAL campaign for the automaker’s Canadian division.

The ad features people riding atop a customized version of the BMW-owned brand, strapped in to a roller coaster car attached to the MINI’s roof, screaming, holding cotton candy, and generally acting as if they’re on a looping coaster and not a British vehicle obeying the speed limit. Onlookers, meanwhile, wonder what the hell is wrong with these people. The genesis for this idea, ostensibly, is to show that the MINI is “not normal,” and the people treating a ride on the MINI as if they were at Six Flags certainly could be described as such (although they may have crossed over into “crazy”). I realize there are safety concerns involved, but I have to wonder if maybe they could have done a little more to make the ride on the MINI seem exciting (you know, like a roller coaster) and less like some kind of experimental therapy. But maybe that’s just me.

If you’ve ever wondered how to turn your car’s roof into a roller coaster car, you should definitely check out the “making of” video after the jump (along with credits). We’re pretty sure you’ll get pulled over for that one, though.

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John st. Pom-Poms Earth Hour

We’ve covered past john st. efforts, original campaigns that are usually quirky and honest without forcing the issue. The Toront-based agency’s newest fare, “Earth Hour Cheerspiration,” comes on the heels of a WPP takeover. And even though it’s too early to thumb the corporate acquisition for a change in creativity, ”Cheerspiration,” as you can see in the above video, lacks the off-beat humor we’ve come to expect from john st.

The spot is meant to promote Earth Hour for WWF Canada, when those interested will conserve energy by shutting off all lights for one hour on the night of March 23 (for reference, check out this previous Earth Hour work from TVF and Hot Chip). Associating the unwavering pep of five loud cheerleaders with an important cause seems misguided at best, especially since it’s not easy to understand their hollering and, well, they’re cheerleaders. They’re stereotypically dumb–not saying that’s true–and only likable to jocks and teenage girls who thought Bring It On was a great movie. Not sure what the connection is to Earth Hour–maybe there is no connection? But if that’s the case, then why?

Dare I say it…even couchgating was more entertaining, and that’s been my gold standard of witless advertising. Here’s to hoping for better work next time, john st. Two more “Cheerspiration” spots and credits after the jump.

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Arby’s Pulls Double-Duty with Separate U.S., Canadian Campaigns

 

Why not kill two birds with one stone? At least, that’s what we’re assuming Arby’s is trying to do as we received a pair of campaigns from the fast-food chain that are launching in the U.S. and Canada, respectively. Here in the States,  Crispin Porter + Bogusky, which picked up Arby’s creative duties back in February, has solicited the services of oft-bearded maestro Larry Charles to helm a series of spots that show that unlike its rivals (*cough* Subway), Arby’s slices its meat fresh in-store.

Charles, director of Bruno and Borat as well as writer/producer on Seinfeld, makes his commercials debut with the help of former NYC detective Bo Dietl, a man who’s seemingly never met a TV camera he didn’t like over the years. Along with the TV spots, CP+B’s brand re-launch for Arby’s includes a newly redesigned website and updated logo. While CP+B focuses on finding out the truth about fresh slicing, Toronto shop Blammo offers something perhaps a bit more intriguing with a campaign that comes just in time for October.

Blammo goes all Bio/Syfy channel on us with a handful of documentary-style clips that showcase folks with supernatural tales to tell. As you’d expect, it’s a bit kooky but ideally timed for Halloween and still manages to promote Arby’s Hot Turkey and Roast Beef Three Cheese & Bacon in the process. Here’s one example below. View the rest here. Blammo campaign credits after the jump.

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