Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
HNW, Inc. is looking for a Lead Creative, Copy. next job Asset International is looking for a Digital Ad Ops Assistant-3 days a week. next job HNW, Inc. is looking for a Strategic Marketing Consulting (Financial Svcs). next job HNW, Inc. is looking for a Senior Editorial Writer (Financial Services). next job Digital Brand Architects is looking for a Account Manager, Entertainment & Sports. next job Swell Media is looking for a Media Planner. next job Creative Circle is looking for a Media Relations / PR Strategist. next job MODCo Group is looking for a Director of Account Services. see all