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Posts Tagged ‘Kurt Lenard’

Drew Brees ‘Retires’ in Order to Fulfill Bike-Riding Dream

Though it’s been a minute since his New Orleans Saints last won the Super Bowl, Drew Brees‘s status as one of the elite quarterbacks in the NFL hasn’t really diminished. Unfortunately, though, it seems the play-calling and other rigors of the season just aren’t cutting it for the record-setting QB these days as he’d much rather be riding a motorcycle, something that isn’t allowed per his NFL contract (well, at least the one in the ad). So, what’s the best solution? Well, retirement of course. Therein lies the premise of this new spot for the Can-Am Spyder from Chicago-based shop, The Escape Pod.

The Spyder itself is the most interesting character in the ad as it looks like something Lucius Fox would draw up for Bruce Wayne. Complete with a little dubstep and, yes, doves, the 90-second spot is a fairly amusing effort that lets Brees flaunt his off-the-field personality as he fulfills his wish. Plus, after the million Brett Favre retirement/unretirements that plagued the media a few years back, we’ll gladly take this fake one any day. Oh yeah, did we mention that there’s also a contest to win a Spyder? Credits after the jump.

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New York Launches Statewide Business Ad Campaign

The state of New York and Governor Andrew Cuomo tapped BBDO NY for the above TV spot, “The New New York, a Whole New Approach to Business.” And, before you pushed play, you could probably guess what celeb they got to narrate the spot, who they got to direct it, and what pop song they selected for its soundtrack.

Yes, Robert DeNiro, Spike Lee and Jay-Z are definitely the most New Yorkiest New Yorkers in all of New York-dom. Now, I’m not criticizing BBDO for going with the most obvious choices here. In fact, the spot would probably feel incomplete without DeNiro’s gruff voice and “Empire State of Mind” playing against shots of the New York City skyline. Not including DeNiro and Jay would be like the city of  Chicago shooting a similar spot and not asking Vince Vaughn and Kanye West to take part. Sorry, Chicagoans, but you know that’s what would inevitably happen.

The spot is part of a state-driven $50 million business marketing campaign that, among other things, includes a $5 million contest to redesign the iconic “I ❤ NY” logo. Needless to say, some people in the media aren’t too fond of this initiative. Regardless, it’s a big win for BBDO, whose president and CEO John Osborn says in a statement, “We are a New York state business and have been here for over 100 years. We know what New York has to offer. So we wanted to create a campaign with a pace and energy that captures, celebrates and reinforces the State’s renewed focus on the business community. At the same time we wanted to demonstrate the depth and breadth of business services that New York State offers.”

Visit the campaign’s new website here and view credits for the spot after the jump.
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