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Posts Tagged ‘Kurt Mills’

In john st.’s World, Fear is Key to Great Brand Experiences

WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche’s entry earlier today). In its follow-up to last year’s introduction of a “professional clicking service” called Buyral, john st. gets more aggressive, scaring the bejeezus out of total strangers (well, at least let’s play along) as part of the a new marketing strategy that the agency’s christened “exFEARiential.”

It’s just as absurd/amusing, if not more so, than previous john st. AOY videos including Buyral as well as predecessors, Catvertising and Pink Ponies. It looks like we aren’t the only ones that get a kick out of “exFEARiential” as it picked up Best Agency Video at the Strategy awards, where john st. also took home gold for Agency of the Year and bronze for Digital Agency of the Year. FYI, if you stick around til the end of the clip, you can click on separate videos of the stress tests featured above (or if you’re just unwilling to wait, go here and here). Credits after the jump.

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Out with the New, In with the Old for National Sweater Day

Turn up those hearing aids…Toronto agency john st. has brought back its Granny-themed National Sweater Day campaign for the World Wildlife Fund (WWF). Ruth, Florence, Audrey, and a few other lovely ladies from Granny Call Centre 82.0 are back to convince Canadians to wear sweaters and lower the heater on Feb. 7 in an effort to save energy. You should check out the campaign’s site to meet all the grannies and read background info for the cause. You also have the option of nominating your own grandmother if she’s into ugly sweaters and environmental awareness.

The aforementioned john st. which recently amused us with its “Buyral” spoof, tapped into the secret of advertising for this one: Either cute babies or charming grandparents equals success. The only thing missing from the videos is a cutaway to cute babies in ugly sweaters. That would’ve been the equivalent of back-to-back Bingo’s in the nursing home. But the National Sweater Day campaign is still a smart revival for a good cause. Betty White better watch her back. Credits after the jump.

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