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Posts Tagged ‘Kyle Busch’

The New Toyota Camry Builds Itself

From Saatchi & Saatchi LA comes a new campaign for Toyota’s 2012 Camry. Although the Camry is a thought of as a pretty bland-looking vehicle, Saatchi & Saatchi LA ECD Chris Adams asserts in the announce that for the new model, “Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty.” If you’re reading your email while driving, we would hope that safety improvements were considered when the car was in development.

In addition to the above TV spot (and a one that tips a Stetson to y’all, NASCAR fans), Saatchi created an online community that depicts, in their words, the “Camry Effect.” Here, Camry drivers are asked a series of questions that create their own “effect,” with individuals’ stories published on a site that looks like a Facebook/Twitter hybrid. It also allows Toyota to break down Camry drivers’ demographics. For example, did you know that 29 percent of Camry drivers know their NASCAR trivia? Did you know that 49 percent of Camry drivers prefer rock music while 24 percent prefer hip-hop? Now you know. Watch NASCAR driver Kyle Busch take his #18 Camry for a spin below.

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Saatchi LA Appeals to NASCAR Fans with Toyota Sponsafier Challenge

As part of the Daytona 500 festivities, Saatchi LA launched the third round of its challenge dubbed the “Toyota Sponsafier,” where racing fans can design their own NASCAR Sprint Cup car.

To promote the site, Saatchi concocted a campaign featuring fans daydreaming of what it would be like if they had a day to spend with their favorite racer. The spot above entitled “Bromance” features Kyle Busch, Martin Truex, Jr., and Darrell Waltrip. Along with this spot comes two additional commercials featuring the likes of Joey Logano, Joe Gibbs and Denny Hamlin to further drive home the daydream concept.

In regards to the website, fans can create as many car designs as they’d like and share their work on social networks to collect as many votes possible before March 20th, when the public will vote on the top 10 designs. From there, a final round of public voting and a panel of judges comprised of Toyota executives and NASCAR personalities will select the grand prize winner who will receive a prize pack consisting of Toyota Racing gear (yip yip) aaaand, will receive a visit from his or her favorite Toyota NASCAR driver, thus bringing their fantasies to reality. Check out the other spots after the jump.

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