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Posts Tagged ‘Kyle Davis’

Zoosk, C+K Unleash ‘Heart Friend’ for Love Advice

In early June, San Fran-based Camp + King took over as the first AOR for the mobile dating site Zoosk. Seven weeks later, we herald the return of Heart Friend, the chatty heart-shaped mascot who is now doling out dating advice for inquiring users. Zoosk asked its users to post questions on Facebook, and then the Zoosk team selected the best posts for our little buddy, Heart Friend.

Each week, Heart Friend will answer one question by video for the site’s YouTube channel. This week: what to wear on a first date. Heart Friend does some rambling about men being bulls and then goes into an awkward aside about a red dress. Heart Friend has a man’s voice, but then shows up wearing a dress, which is supposed to make you laugh, I think? Cupid must already be under contract elsewhere. Credits after the jump.

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Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

Camp+King Manages to Reunite ’6%’ of ‘Princess Bride’ Crew for Good Cause

Damn, has it already been 25 years since The Princess Bride hit theaters? Well, folks, rejoice, we have a reunion—er, well, sorta as Westley aka Cary Elwes (who hasn’t aged a bit, by the way) and the film’s director Rob Reiner star in a new campaign from San Francisco’s Camp+King for global humanitarian org, Mercy Corps. While Chris Sarandon is not in the mix, there are definitely some Humperdinck references in these two clips, which are aimed at driving attention and support to the Mercy Corps cause via our two Princess Bride alums hawking film-related, um, memorabilia. After all, who doesn’t want a piece of Meathead’s gray beard hair (below)? Credits after the jump.

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