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<title>Kyle Miller - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Behold: The Greatest Craigslist Car Ad Ever</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-32378" title="pontiacad" src="http://www.mediabistro.com/agencyspy/files/2012/04/pontiacad.png" alt="" width="435" height="404" /></p>
<p>You may have seen this ad bouncing around <em>Jalopnik</em>, <em>Digg</em> and a host of other sites lately. But, we figure a digital ad of this quality deserves applause from the advertising industry. In fact, the tipster who recently sent us this said, &#8220;Everyone who&#8217;s in advertising should quit. The best ad that will ever be created … has just been created.&#8221; Maybe that&#8217;s a little extreme, but we encourage you to one-up this work of art.</p>
<p>The ad posted on Craigslist has it all, from engaging header copy (&#8220;Jesus Tap-Dancing Christ&#8221;) to a compelling price point (over $199K off the original asking price) to compelling statistics (1995 was a banner year for Pontiac). <em>Jalopnik</em> <a href="http://jalopnik.com/5905240/meet-the-two-guys-behind-the-greatest-craigslist-car-ad-in-history">has an interview</a> with the two men behind the ad, the car&#8217;s seller <strong><a href="http://www.mediabistro.com/Joe-Strachila-profile.html">Joe Strachila</a></strong> and the art director/copywriter <strong><a href="http://www.mediabistro.com/Kyle-Miller-profile.html">Kyle Miller</a></strong>. According to the interview, Miller is in marketing, but declined to disclose his employer &#8220;to protect my company from the blasphemy that&#8217;s been blasted all over the Internet.&#8221; The number on the ad is a suburban Seattle area code, so feel free to speculate who this Kyle Miller fellow might be. He&#8217;s due a Cannes Cyber Lion.</p>
<p>Strachila&#8217;s mailbox is understandably full, but as of yesterday, he&#8217;s been weeding through the various calls and texts he&#8217;s received to see who actually wants to buy the car. Looks like the broken gasket isn&#8217;t going to be much of a problem. See the full-sized ad after the jump, and be humbled at what a host of other agencies with a giant budget can&#8217;t seem to do with their own auto accounts.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/behold-the-greatest-craigslist-car-ad-ever_b32375#more-32375" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/behold-the-greatest-craigslist-car-ad-ever_b32375#disqus_thread</comments>
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		<category><![CDATA[Ha!]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[What The...?]]></category>
		<category><![CDATA[Joe Strachila]]></category>
		<category><![CDATA[Kyle Miller]]></category>
<pubDate>Fri, 27 Apr 2012 15:06:45 +0000</pubDate>
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