It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.
Pace Communications is looking for a Digital Editor. next job Advertising Age is looking for a Freelance Reporter. next job CSSI is looking for a Bilingual Account Director. next job Creative Circle is looking for a SEO Manager - Bilingual. next job Jun Group is looking for a Digital Advertising Intern. next job TBWA\Chiat\Day is looking for a Project Manager. next job mid-sized Media Agency located in Boston is looking for a Digital Media Supervisor (freelance to full-time). next job major Digital Agency located in Boston. is looking for a Media Supervisor. see all