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Posts Tagged ‘Kylie Matulick’

Coke’s ‘Happiness Factory’ Series Returns in Epic Fashion

W+K Amsterdam, Psyop and Human, the gang behind the well-received (and that’s putting it lightly) “Happiness Factory” effort for Coca-Cola, have reunited to bring us the “Great Happyfication,” and seeing that it’s Friday, what better time to roll this nearly seven-minute clip out. Meet our crooning, animated narrator Pete (who looks like a cross between Rango, Paul and maybe Hunter S. Thompson) as he sings us through an epic clip that’s like the soft drink giant’s version of Fantasia. What was the idea behind this, you ask? Well, according to a statement from Coke’s VP, global advertising strategy & content excellence (love the last part) Jonathan Mildenhall, “The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes.” Ok, while you sing it loud world, check out  the Facebook component here and credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Reebok Animates Sports Heroes for ZigTech

Have you ever seen cricket look so cool? Better yet, have you ever seen cricket look so action-packed? Even better yet, have you ever seen cricket?

This spot, featuring Mahendra Singh Dhoni of the India National Cricket Team, is one of eight colorful new spots from DDB Berlin for the new Reebok ZigTech shoe. The spots focus on sports stars from around the world including go-to product endorser from the NFL, Peyton Manning, the Washington Wizards’ John Wall, British pro boxer Amir Khan and Spanish soccer player Iker Casillas of Real Madrid. Give Reebok some props for looking all around the globe for different faces to plug the ZigTech sneaker. Credits and another spot follow after the jump.

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