-David Eiben, a GSD&M and TBWA\Chiat\Day L.A. alum who most recently served as account director on Dell at Sid Lee, has joined Minneapolis-based Carmichael Lynch as managing director.

-Yes, BBDO’s been all up in our business today, but we’d be remiss if we didn’t mention the agency’s entertaining spot above for Foot Locker (keep ‘em coming with the NBA stars, we say) featuring “Uncle Drew” himself, Cavs guard Kyrie Irving. Hell, even Jordan couldn’t pull this dunk off.

-Former OWN VP/creative director Greg Neal joined L.A.-based integrated content/marketing company Radley Studios as chief strategy officer.

-Starbucks is buying mall-based exotic tea chain, Teavana, for $620 million in cold, hard cash. link

-Silver + Partners, the NYC shop formerly known as Amalgamated, is helping client Ben & Jerry’s show some love for its Instagram followers and fanbase via a global program called #CaptureEuphoria. link

-Omnicom estimates four percent organic revenue growth for 2012 and is “optimistic” about 2013. link

-One wonders, after the web, what’s next for digital? link

A couple of tipsters were raving to us over the weekend about this new, five-minute ditty from The Marketing Arm for PepsiMax, which has garnered nearly 1.3 million views since its Friday debut. So, what happens when a college-turned-NBA star decides to go undercover and take part in a little game of street hoops in Bloomfield, New Jersey?

Well, look no further than the clip above starring NBA’s 2011-12 Rookie of the Year Kyrie Irving, the former Duke standout and current Cleveland Cavaliers guard, who goes incognito and decides to do some hustling in a pickup game. If you feel like watching “Drew” really take off and talk smack in the process, just fast-forward to around the 2:00 mark. Or, just stick through the whole clip and see how Kyrie transformed into character for this PepsiMax piece, which, to be specific, was concepted/produced out of the Omnicom-owned Marketing Arm’s L.A. office. Now, if you’ll excuse us, we’ll go figure out how Irving’s game compares to the pickup battle that Kevin Durant engaged in and destroyed last year. Credits for “Uncle Drew” after the jump.

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