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Posts Tagged ‘Kyrie Irving’

GlobalHue Utilizes Michael Jackson Song for Jeep

Michigan-based agency GlobalHue built their recent campaign for Jeep on the recently-released Michael Jackson single “Love Never Felt So Good.”

The series of three 30-second spots all make use of the posthumously released song, which was co-written by Paul Anka (the single version features Justin Timberlake). The Off The Wall-esque track is a breezy summer jam that makes a lot of sense in this context. Whether or not it was worth the fortune they must have paid in licensing fees is another conversation, but for obvious reasons Jeep is making a big summer push.

The spots themselves feel almost like little music videos that also happen to be selling Jeep, clearly crafted around the tune. There’s not a whole lot to the campaign other than people driving around and having fun, but GlobalHue and Jeep are banking on that and a hit posthumous Michael Jackson song being all they need. One of these spots, “Lovers of the Game,” features Cleveland Cavaliers point guard Kyrie Irving in a celebration of hoops and summer. It’s pretty fun, and at one point Irving even sinks a shot while standing in a Jeep outside the court. “Summer Fans” meanwhile, is GlobalHue and Jeep’s World Cup themed entry, otherwise pretty much in the same vein as the other two ads. You can catch both “Summer Fans” and “Lovers of the Game,” along with credits, after the jump. Read more

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BBDO Brings More Funny to Foot Locker in Star-Studded Spot

BBDO’s solid streak for Foot Locker continues with a new spot promoting the chain’s annual “Week of Greatness” event, “the one time each year when the most premium kicks come out.”

Entitled “All Is Right,” this latest effort is part of the agency’s ongoing “Foot Locker Approved” campaign for the brand and features the talents of Kyrie IrvingMike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre, Craig Sager, and Craig Sager‘s suits. Directed by Jim Jenkins“All Is Right” opens with Kyrie Irving stating that with Foot Locker’s “Week of Greatness” it “feels like all is right with the world.” Irving then daydreams about what else would happen if all were suddenly right with the world. This daydream sequence features all the aforementioned stars. We see a lot of ads here at AgencySpy that attempt to be funny. Most of them miss; a few elicit a chuckle or two. Few of them are as genuinely funny as the daydream segment in this spot. I won’t give away too much, but the part featuring Mike Tyson (almost always comedic gold) made me laugh out loud. If the whole spot ended there it would still be classic, but the portions featuring Dennis Rodman and Craig Sager are almost as funny. We hope BBDO continues to make laugh-worthy work for Foot Locker in the future. Credits after the jump. Read more

The Marketing Arm Revives ‘Uncle Drew’ for Pepsi Max

We wrote about the launch of The Marketing Arm’s fun “Uncle Drew” spot for Pepsi Max last year. Uncle Max is Kyrie Irving transformed into an old baller who teaches “young bloods” a thing or two about fundamentals. The Marketing Arm has revived Irving’s character for “Uncle Max: Chapter 3″  (which Irving also wrote and directed), featuring Nate Robinson as “Lights” and WNBA star Maya Moore as”Betty Lou.”

The spot, directed by O Positive’s Jonathan Klein, shows Uncle Drew attempting to get the old team together, starting with “Lights.” Drew visits “Lights” at an old jazz club, and convinces him to join him for a game, against the best advice of Betty Lou. If you want to skip past the setup and get to the action (it’s a long spot and we know a lot of you have short attention spans), fast forward to around the 2:25 mark.

While it’s hard to believe anyone but the most gullible of people would fall for Kyrie Irving and Nate Robinson in makeup, it’s still a hell of a lot of fun watching the two made up as old men school a bunch of ballers. Uncle Drew and “Lights” are killing it when they’re interrupted by the arrival of Betty Lou, who shows up to drag “Lights” from the court, concerned about his bad hip. But when someone in the crowd calls her an “old lady” she changes gears and joins in on the action. Watching the three taunt and destroy their opponents is a whole lot of fun, especially when “Lights” dribbles off an opponent’s head or Betty Lou and “Lights” bow to each other following an alley-oop. At the end of the spot “Lights” asks Uncle Drew who he’s going to pick up next. “We’re going to get the big man,” he says, “We need him.” Looks like we can expect more Uncle Drew spots from The Marketing Arm in the future. No complaints here. Check out the second chapter of the Uncle Drew saga after the break. Read more

Thursday Odds and Ends

-David Eiben, a GSD&M and TBWA\Chiat\Day L.A. alum who most recently served as account director on Dell at Sid Lee, has joined Minneapolis-based Carmichael Lynch as managing director.

-Yes, BBDO’s been all up in our business today, but we’d be remiss if we didn’t mention the agency’s entertaining spot above for Foot Locker (keep ‘em coming with the NBA stars, we say) featuring “Uncle Drew” himself, Cavs guard Kyrie Irving. Hell, even Jordan couldn’t pull this dunk off.

-Former OWN VP/creative director Greg Neal joined L.A.-based integrated content/marketing company Radley Studios as chief strategy officer.

-Starbucks is buying mall-based exotic tea chain, Teavana, for $620 million in cold, hard cash. link

-Silver + Partners, the NYC shop formerly known as Amalgamated, is helping client Ben & Jerry’s show some love for its Instagram followers and fanbase via a global program called #CaptureEuphoria. link

-Omnicom estimates four percent organic revenue growth for 2012 and is “optimistic” about 2013. link

-One wonders, after the web, what’s next for digital? link

Without Further Ado, Here’s Pepsi Max’s ‘Uncle Drew’

A couple of tipsters were raving to us over the weekend about this new, five-minute ditty from The Marketing Arm for PepsiMax, which has garnered nearly 1.3 million views since its Friday debut. So, what happens when a college-turned-NBA star decides to go undercover and take part in a little game of street hoops in Bloomfield, New Jersey?

Well, look no further than the clip above starring NBA’s 2011-12 Rookie of the Year Kyrie Irving, the former Duke standout and current Cleveland Cavaliers guard, who goes incognito and decides to do some hustling in a pickup game. If you feel like watching “Drew” really take off and talk smack in the process, just fast-forward to around the 2:00 mark. Or, just stick through the whole clip and see how Kyrie transformed into character for this PepsiMax piece, which, to be specific, was concepted/produced out of the Omnicom-owned Marketing Arm’s L.A. office. Now, if you’ll excuse us, we’ll go figure out how Irving’s game compares to the pickup battle that Kevin Durant engaged in and destroyed last year. Credits for “Uncle Drew” after the jump.

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