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Posts Tagged ‘Lacey Waterman’

Wednesday Morning Stir

 

-After taking shelter in Ireland for the past four years, WPP is set to return to the U.K. come January, pending 75 percent voting shareholder approval. The move will also result in the launch of a new parent company called, yes, New WPP. link

-Art director Lacey Waterman, who’s worked at McCann and is currently at Yale, is commemorating the 2012 election via custom-made, limited edition gift wrap, with 100 percent of the proceeds going to the Red Cross to benefit Hurricane Sandy victims (one example above). link

-Along with updating its website, Minneapolis-based production company 612im signed director Wyatt McDill to its roster. Peep his bio here if interested.

-Director Joe Schaak, who helmed Century 21′s first-ever Super Bowl spot this year, signed to the roster of Santa Monica prodco, Superlounge. link

-The battle between IPG and former account executive Ray Volpe over the holding company’s Facebook investment has taken a new twist. link

-L.A.-based digital creative agency Hello Design launched the new website and helped develop the identity for the George Nelson Foundation. link

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Our Ad Industry-Baiting Baby is All Grown(s) Up (Updated)

Word on the Spy line is that Lacey Waterman, the gal behind the infamous “Partnerganger” effort, which even merited a Q+A as a result of our post, is deciding on higher learning as her next gig. Waterman has spent the last two years serving as an art director for McCann in this here New York area. We’ve been told by sources that Yale is her destination and she’s seeking an MFA in design. Kudos, if so, and we’ll let you know.

Here’s a note from Waterman herself, who tells us,  “I’ve decided to take a break from advertising and attend Yale for my MFA in Graphic Design to refine my craft and further develop as a creative thinker. Now that I have some work experience under my belt, I’m going back to school with a fresh perspective and I’m looking forward to applying what I’ve learned in advertising to my work at Yale. It’s sad to step away from the life I’ve built for myself in New York, but I’m excited for this new chapter in my life.”

 

Great Ad Minds Dress Alike in ‘Partnerganger’

In agencies, the ol’ buddy system has its benefits. From agency head honchos to creative director teams to the traditional copywriter/art director duo, working in close quarters with someone ensures that strategies and ideas meld together in a cohesive who. Of course, sharing a creative brain with someone else can have different, unexpected consequences.

TBWA/Chiat/Day art director Lacey Waterman is documenting an interesting phenomenon occurring in agencies across the globe. Yes, agency partners are going so far as dressing in a similar fashion, and Waterman is compiling photos of these instances, done purposefully or coincidentally, on her Tumblr, “Partnerganger.” Above, you’ll see that McCann Erikson’s Linus Karlsson and Andreas Dahlqvist opt for a never-out-of-style black sweater/rolled-sleeved dress shirt combo, and my, do those gentleman look dashing!

See what happens when “TWINSIES!” goes wrong here. Really, did they call each other before work to coordinate their wardrobes or what?