Last weekend, Chicago’s Union Park played host to Pitchfork Music Festival, a three-day concert curated by the venerable indie music publication that featured over 45 bands. Lady Gaga was totally there too for five seconds, but did not perform because she was there to watch music and not to appease the crowd, who in turn angrily demanded that she contribute in some way because you don’t just make surprise appearances at #P4k if you’re Lady Gaga and not follow through in some way like stage-diving during the AraabMuzik set or something.
Anyway, eMusic also made an appearance at the festival, though unlike Lady Gaga’s, Twitter wasn’t freaking out about it and I didn’t Instagram a photo of it. Setting up a giant pod near the dugout of one of Union Park’s fabulous softball fields, eMusic and Mother NY continued their digital “eMusic Investigates” campaign, in which the online music subscription service measures the impact that indie rock has on listeners and their environment.
While I saw the giant pod at the festival, I did not enter it because 1. I was frightened they were going to try to sell me something 2. I was busy watching bands and 3. I don’t enter dark booths without a compelling reason to. However, other festival goers didn’t share my reservations, and they heard bands like A$AP Rocky, Lower Dens and Beach House through headphones. They could have been hearing those bands without headphones during the bands’ sets, but then, how would they know what they’re feeling? eMusic’s study on music and emotion seemed pretty questionable, but the company concluded that basically “different people like things for different reasons.” Science!
Last holiday season, Lady Gaga brought her bizarre antics to Barneys New York (see sizzle video below), installing a “workshop” with various colorful sets and items like purple unicorn stockings and a $95.00 shoe cookie. More of an experience than a shop, the project required an equally exciting digital campaign that could convey the in-store vibe.
Barney’s partnered the pop starlet’s agency Atom Factory, New Haven, CT shop Digital Surgeons and Foursquare to reward visitors with a “Gaga’s Workshop Badge,” install Gaga inflatables around NYC, and give Gaga fans the ability to make themselves into “Little Monsters” (of the cartoon variety) online. They compiled the impressive results (four-billion impressions in two months) into the digital campaign case study you see above. Worth a watch, because this is a digital campaign done right.
Around midnight EST tomorrow, those within view of a television will watch a giant glowing ball shimmy slowly down a pole, ushering in 2012 AD (CE if you want to get weird about it). Some will cheer, some will toast, some will mumble made-up lyrics to “Auld Lang Syne,” and many will grab a significant other or stranger and engage them in a full-on lip-lock. Each of these, the last especially, is unavoidable. Why? Because it is tradition, so deal with it.
So, what better time for gay social network site Manhunt to drum up some publicity by placing the above billboard in Times Square? Located at the corner of Broadway and 47th Street, Manhunt’s billboard, which will be up through Jan. 6, was described to us in an email as “raising some eyebrows” and featuring “two sweaty guys in dog tags about to make out.” In the days since the “Zero Feet Away” campaign rolled out, it’s already greatly offended one L.A. mom, despite the fact that a similar Michael Kors billboard (depicting a woman placing her hand inside a man’s briefs) has been the subject of no such controversy. Most curiously will be how much (if any) airtime the Manhunt ad gets during the broadcast of ABC’s “New Year’s Rockin’ Eve,” where the American public will be subjected to performances by Lady Gaga, Justin Bieber, and (new mother?) Beyonce.
Here’s your hot rumor for the prelude to the long weekend. Looks like the “Hands” campaign is but a distant memory. WeThanks to the tiperati for this one:
“HP is shooting a new TV campaign today in LA with Russell Brand for their new Veer phone and Touchpad.Yesterday they had Russell on set all day really selling out and shooting product videos for their website. The campaign will also feature Lady Gaga (see the NYC subway stunt earlier this week), and will feature JayZ and Kanye in a series of commercial being shot in LA on the 7th. Those commercials will launch with the guys new album out on the 4th.
HP’s campaign kicks off this weekend with boxer Manny Pacquiao and Miranda Cosgrove. They also shot with Lea Michele earlier in the week. All ads will be live in rotation by mid-July.
Duties are being [handled] by Goodby, and McCann.
They have spent nearly $4M on production and close to $10M in these celebrity contracts. They were supposed to shoot a commercial with Gaga too (but she chose to be on set with Google instead). HP took a loss on that one.”
We’re checking with both agencies on the matter. Stay tuned…
Update: McCann had no comment on HP. So you know how this story goes…
If you’re like us, you’ve been waiting for that new Lady Gaga album for what seems like an eternity. With Born This Way set for its U.S. release on Tuesday, the days get longer, and the struggle gets more maddening with every secondhand tick.
Fortunately, online game developer Zynga has us covered. Yes, the Gaga-ster is heading to the farm…FarmVille to be exact. The newly branded “GagaVille” will be your go-to place for new songs before the album hits stores. And, it features her own bevy of crops including rubies, rhinestones and diamond-encrusted flowers. But wait, there’s “more.” If you listen very carefully to your favorite Clear Channel station this Thursday, you will hear a code for a special limited edition Lady Gaga special item for your farm. If the above spot from EVB and Moxie Pictures director Seth Gordon is any indication, those of you who already feel stupid for playing FarmVille every day can be rest assured that you’ll feel even more so after playing GagaVille.
Social media statistics service Famecount.com announced today that rapper Eminem now has 28.86 million fans on Facebook, making him the most popular living person on the world’s most popular social media website. This comes three days after Eminem became just the third person to pass 1 billion play counts on YouTube after Lady Gaga and Justin Bieber.
Eminem dethroned Lady Gaga for the top spot on the chart. Holding the #1 position on the chart for the past eight months after stripping the title from Barack Obama, she now sits in second place with 28.85 million. The current most liked person living or dead on Facebook? The late Michael Jackson with 29 million fans. What about the fastest growing star according to Famecount? Rihanna, who sits at third place among the living with 25.3 million Facebook likes.
A chart on Famecount’s website shows that Eminem’s rapid rise to the top started in June, correlating with the release of his wildly popular seventh full-length album, Recovery. While Slim Shady holds the Facebook crown, he’s still in third place in overall internet fame due to Lady Gaga and Justin Bieber ruling YouTube and Twitter. Meanwhile, Groovecount.com, which also measures web fame across digital services, has Em second only to Lady Gaga.
Online music chart website We Are Hunted has released their research for the last half of 2010, showing which artists won the year’s social media battle. Their findings, which measure artists’ “buzzworthiness” over their sales, produced some surprising results.
Oddly enough, British apocalyptic rockers Muse are the most popular band on the internet, which sounds wrong considering Lady Gaga and Kanye West never seemed to leave the public eye last year, and considering Twitter actually had to change its algorithms to stop Justin Bieber from being the top trending subject all day every day. If We Are Hunted’s charts are in any way accurate, how could a band like Muse be the biggest thing online? Well, ReadWriteWeb posed the same question to WAH’s co-founder and CTO Stephen Phillips, who replied, “Because we focus on what people are listening to and talking about, and ignore mainstream press, maybe we are getting a measure of dedicated music fans than the general populace.”
Even so, Phillips agrees that mainstream press does have a lot to do with a new artist gaining buzz. “Pitchfork, Prefix Magazine, NME, Hipster Runoff, Clash Music and Spin can blow up a new artist,” he said in the ReadWriteWeb interview. “If they give coverage, the blogosphere follows.” True, it’s not like those writers at Prefix Magazine ever give that Justin Bieber fellow any coverage.