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Posts Tagged ‘Lance Bass’

AXE, BBH Offer an Important Lesson About Firefighters, Astronauts

Since BBH debuted last year’s Kiefer Sutherland-starring “Susan Glenn,” AXE’s TV spots have consistently been some of the best on TV. Well, maybe not the “best,” but considering how awful they used to be, they’ve come quite a long way. Now, with a new campaign for the AXE Apollo scent, BBH is taking things to a whole other level completely. That level, by the way, is freaking outer space.

The above spot, “Fireman,” teases the AXE Apollo Space Camp, which will allegedly offer 22 daring individuals the opportunity to receive rigorous astronaut training in Florida followed by a chance to go into outer space. Wait, outer space? Holy shit. Could this possible be legitimate in any way? Well, if you don’t believe AXE, do you believe the space camp’s spokesperson?

So, not only is this campaign apparently making history, but it’s giving us two great spots on top of that. For your chance to actually become an astronaut (that’s right, Lance Bass), enter at the AXE Apollo Space Camp website before February 3. Credits after the jump.

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Friday Odds and Ends

-Thanks to Lance Bass, we now have “Facebook Official” (above). link

-Target.com president Steve Eastman is out after yesterday’s site crash. link

-There’s a campaign stirring to get Glenn Beck the hell out of Major League Baseball. link

-Commercial/feature editor Dan Swietlik joined London-based editorial company, Stitch.

-Breathe easy, folks, the Lady GaGa/Lady Goo Goo spat has come to an end. Guess who won? link

-The Ad Council launched its newly redesigned website. link

-Were you expecting anything else with iPhone 4S? link