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Posts Tagged ‘Lance Reddick’

Lance Reddick Introduces Cree LED Bulbs for Baldwin&


Lance Reddick, who you should know as Lieutenant Daniels on The Wire, takes center stage in Raleigh-based agency Baldwin&‘s new campaign for Cree LED Bulbs, entitled “The Room of Enlightenment.”

The digital campaign features Daniels Reddick in a series of loquacious spots extolling the virtues of LED bulbs, which compare favorably to the incandescent ham fryers you grew up with. Relying on solid copywriting and Reddick’s excellent delivery, the spots are memorable without any frills or fancy production touches. The campaign comes on the heels of a recent incandescent bulb ban, with stores still trying to sell their remaining stock of the soon-to-be relics. One spot, “Gray Market” (featured above) pontificates that there will soon be an illicit market for incandescent bulbs where you may find yourself  “trading jugs of grandpa’s porch juice for bulbs out of a rusty hatchback from a guy with a tattoo on his forehead who goes by the name of Rattlesnake.” In other, clever spots, Reddick uses a competitor’s oddly-shaped bulb as a ping-pong paddle, and talks metaphorical money goats. Stick around for a couple more spots, along with campaign credits, after the jump. Read more

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Thursday Odds and Ends

-Interbrand has welcomed Scott Christie has creative director of its Toronto office.

-Five-year Droga5 vet Sarah Thompson has been promoted to CEO of the agency’s New York office. link

-L.A.-based brand strategy/agency Oishii Creative has appointed Sterling Hawkins head of consumer experience & biz dev and Luca Giannettoni as creative director/designer.

-Jose Canseco does a Reddit AMA and we’re not sure how we feel after. link

-In its first-ever TV ad campaign, Durham, NC-based Cree promotes its new LED light bulbs with the help of Raleigh agency Baldwin& as well as The Wire/Fringe/Lost alum Lance Reddick. The spots will break during the start of the NBA playoffs this Saturday.

-Here’s how a recent Nissan Sentra spot you may have seen would work better as a Vine. link

-Digitas Atlanta sends its love to Boston. link