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<title>Lara Trapasso - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Wes Anderson Brings the Quirk Factor to the Hyundai Azera</title>
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<p>Did you know that it&#8217;s already been five years since <strong><a href="http://www.mediabistro.com/Wes-Anderson-profile.html">Wes Anderson</a></strong>&#8216;s last live-action feature, <em>The Darjeeling Limited</em>? Before Anderson&#8217;s new movie, <em>Moonrise Kingdom</em>, hits theaters in May, the cinematic <a href="http://4.bp.blogspot.com/-1BMPlzO3c6Y/Tql_BRrjFmI/AAAAAAAABFE/JHlK6QQ5L5k/s1600/fantastic-mr-fox-poster.jpg">master of quirkiness</a> is taking a turn behind the camera for the new Hyundai Azera. Excluding <a href="http://www.youtube.com/watch?v=spCknVcaSHg">a starring role</a> in American Express&#8217; &#8220;My Life, My Card&#8221; campaign four years ago, this marks Anderson&#8217;s first time doing commercial directing since shooting six spots for AT&amp;T&#8217;s &#8220;Your Seamless World&#8221; campaign in 2007.</p>
<p>Collaborating with Innocean Worldwide and Moxie Pictures, Anderson&#8217;s first of two spots for Hyundai, &#8220;Modern Life,&#8221; finds a suburban mother hiding in her Azera in order to momentarily escape from her quirky family and their quirky household. It&#8217;s difficult to tell whether or not the mother&#8217;s actions would count as either spousal abuse or child neglect should her husband discover her deceptive, evasive tactics.</p>
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<p>The second spot, &#8220;Talk to My Car,&#8221; finds a slightly happier family traveling through a number of Anderson-esque retro environments with the help of a morphing Azera. If anything, it makes you wonder whether or not the director would be open to helming a remake of <em>Inspector Gadget</em> anytime soon with <strong><a href="http://www.mediabistro.com/Adrien-Brody-profile.html">Adrien Brody</a></strong> in the title role, <strong><a href="http://www.mediabistro.com/Jason-Schwartzman-profile.html">Jason Schwartzman</a></strong> as Penny (by default), <strong><a href="http://www.mediabistro.com/Owen-Wilson-profile.html">Owen Wilson</a></strong> as Brain the Dog and <strong><a href="http://www.mediabistro.com/Bill-Murray-profile.html">Bill Murray</a></strong> as Dr. Claw. If you can cast this hypothetical movie better, please do so in the comments. Credits after the jump.</p>
<p><strong>Update: </strong>We would like to note that the Moxie camp takes issue with AgencySpy&#8217;s use of the term &#8220;quirk&#8221; in describing Mr. Anderson&#8217;s work. Rather, they would like us to use the term &#8220;His World&#8221; when describing Mr. Anderson&#8217;s quirky quirkiness.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/wes-anderson-brings-the-quirk-factor-to-the-hyundai-azera_b29883#more-29883" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/wes-anderson-brings-the-quirk-factor-to-the-hyundai-azera_b29883#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/wes-anderson-brings-the-quirk-factor-to-the-hyundai-azera_b29883</link>
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		<category><![CDATA[Adrien Brody]]></category>
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		<category><![CDATA[Helen Erb]]></category>
		<category><![CDATA[Jason Schwartzman]]></category>
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		<category><![CDATA[Lara Trapasso]]></category>
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<pubDate>Tue, 28 Feb 2012 11:32:16 +0000</pubDate>
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