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Posts Tagged ‘Larkin Seiple’

Sid Lee Adds Some Sting to Bumblebees for Dewar’s

Earlier this week, we covered some Sid Lee Paris video game business. Today, we’re moving back across the Atlantic, as Sid Lee New York debuts a 3-Bee (yup, they punned 3-D) printing project for Dewar’s Highlander Honey whiskey. The technology allows for  80,000 bees to mimic their natural environment in a factory setting and create hives in custom shapes, like a Dewar’s whiskey bottle. The Ebeling Group, which produced the accompanying video, had to do their work in full beekeeper suits. That is how you commit to a project.

The 60-second video offers viewers an artsy glimpse into the totality of the 3-Bee project. The edgy tone comes from muted lighting and  background music that might as well be a leftover composition from Radiohead member Jonny Greenwood‘s There Will Be Blood soundtrack. I’m not sure that this strategy would make me want to purchase a drinkable product, but the creativity involved more than makes up for it with originality. Credits after the jump.

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Call Optimum, Because Michael Bolton Doesn’t Want to Talk to You

Michael Bolton also told me to tell you that, hey, you’re not the only one enraptured with the pop crooner due to his handsome face and sweet, sultry voice. Michael Bolton’s not going to just drop everything and dedicate his entire day to a phone conversation with you. Why would he? He’s rich, single, and famous. Michael Bolton has more important things to do than talk to one of his many fans about their boring lives. Just, don’t call him, okay? Seriously, back off. Consider this a fair warning.

From Mother NY comes a new campaign for Optimum, the phone, Internet and cable provider that changed their logo last year but reminded you that they weren’t in the logo business because they think you’re stupid. This time around, they’re asking you to call them. Not Michael Bolton. Get it? Because dialing the phone is hard. They think you’ve gotten stupider since your last encounter.

Another new spot from Optimum (above) reminds you that for an optimal TV viewing experience, you should move on your chair or other reclining device in front of the TV. Oh, and I would recommend calling Michael Bolton’s number even though Optimum told you not to. There’s a surprise on the other line. Credits for both spots after the jump.

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Mark Foster, Kimbra, A-Trak Collaborate for Converse

If it ain’t broke, don’t fix it. Converse seems to be taking this adage to heart, producing another installment of its “Three Artists One Song” campaign by Anomaly.

The campaign has created unlikely collaborators in the past, including joining New Order’s Bernard Sumner with Hot Chip and Hot City and Soulja Boy with Matt and Kim and Andrew W.K. For the track and music video “Warrior,” Converse and Anomaly are bringing together DJ and Kid Sister/M.I.A. collaborator A-Trak, Mark Foster of seemingly overnight indie pop sensation Foster the People, and New Zealand-based singer/songwriter, Kimbra.

As with past collaborations, the actual track is a pleasant surprise. But, the video, featuring a lucha libre underground wrestling fight club, is where this unlikely trio shines. Credits after the jump.

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