PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Laura Desmond’

MRY CEO Britton to Oversee Big Fuel

bigfuel_logo

To update our recent post on MRY‘s status in the wake of this month’s Publicis shakeup, we can confirm that founder/CEO Matt Britton will now oversee the operations of both his own agency and fellow New York shop Big Fuel. The agency founded by Avi Savar announced in 2011 that it would sell to Publicis, where it initially served as a “social media center” for Razorfish, Digitas, Zenith and Starcom).

This week Laura Desmond, CEO of the Starcom Mediavest group that now includes both MRY and Big Fuel, announced that their leaders would report to Britton, who will subsequently report to her.

The move has not been announced outside the newly expanded Starcom because it will not reportedly affect any of the services that either agency provides to clients.

While the leaders of both shops will report to Britton moving forward, they will remain operationally independent from one another. (As a reminder, one of Big Fuel’s most recent major staffing moves was the hire of former Dachis Group ECD Jon Resnik as EVP/ECD.)

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

MRY Now Part of Starcom MediaVest

mryBefore we received confirmation from agency sources this morning, The Wall Street Journal reported that MRY will indeed become part of the larger Starcom MediaVest Group.

This is just the latest change over at Publicis, which announced last week that Rosetta would fold into Razorfish before a spokesperson clarified that the two shops will remain separate under the shared name.

Apparently, the MRY/Starcom relationship will function in the same way: MRY will continue to operate independently but will fall under the invisible Starcom “umbrella.”

“People familiar with the matter” told the WSJ that it’s all about “[helping] the creative shop leverage SMG’s distribution capabilities”, that “several clients” will work only with MRY, and that there won’t be any subsequent layoffs.

The only staffing change mentioned: MRY founder/CEO Matt Britton will now report to Starcom CEO Laura Desmond and will presumably receive a new title as well.

We reached out to contacts at MRY for comment, but they have yet to respond.

Ad Council Announces New President/CEO

Laura ShermanSeveral months after the April announcement that Peggy Conlon would step down after 15 years as president/CEO of The Ad Council, the group has announced her successor: Lisa Sherman will assume the role starting November 3rd.

Sherman spent eight years launching and managing Viacom’s LGBT-themed channel Logo TV, where she most recently served as EVP/general manager. Sherman announced her resignation from that role nearly one year ago, and in the meantime has held advisory roles such as Vice Chair of the Board of the New York City-based God’s Love We Deliver, a non-profit that “delivers meals…to those who are seriously ill.”

Before joining Logo, Sherman spent nearly two decades in various communications/marketing roles with Verizon and founded a marketing services company called Women’s Sports Network. She also brings agency experience to the new role after spending two years at Hill Holliday New York as EVP/SVP of new business and account management.

Laura Desmond, the global CEO of Starcom MediaVest who became the Council’s new chair in July, had this to say about Sherman:

 “Her background spanning media, advertising and corporate brands, as well as the charitable arena, provide her with a unique 360 view that will serve the Ad Council well.”

UPDATED: Big Changes at Publicis

Some French dudeIn case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) The Avengers 3.

Despite the fact that Levy assured The Guardian that he would “not be seeking a new term” in the halcyon days of 2010 and that other reports had him set to leave next year, it seems that Levy will stick around at least until the approval of all accounts at the end of 2016 — and that he will leave in early 2017.

Obviously, “No clear successor has been appointed to replace Levy.”

Two former candidates will definitely not be replacing him, though.

Read more

Ad Council Names Starcom CEO Its New Chair; Effie Picks Facebook Marketing VP

Carolyn Everson 2013

Today brings word of the Advertising Council‘s annual changing of the guard: the industry group named Laura Desmond, Global CEO of Starcom MediaVest Group, to head its Board of Directors.

Council president Peggy Conlon calls Desmond “one of this country’s most respected leaders in the media and advertising communities”; she will serve for one year before being replaced by current Vice-Chair of Advertisers David Christopher, CMO of AT&T Mobility. Desmond herself filled that role in 2012-2013 after joining the board in 2009.

In other trade group news, Effie Worldwide chose Carolyn Everson (above), who has served as Facebook’s VP of Global Marketing Solutions for more than three years, as the Chairman of its Board. Daryl Lee, currently Global CEO of UM, will be Vice Chairman according to a popular vote.

Read more

VivaKi to Spin Off into Separate Business Unit

Don’t worry, Publicis Groupe’s four-year-old VivaKi division, which includes Digitas, Razorfish, Starcom MediaVest Group ZenithOptimedia and most recently LBi, will remain within the fold but not so attached at the hip. The world’s third-largest agency holding company has announced that VivaKi will become a separate business unit, still reporting to Publicis Groupe boss Maurice Levy, but one that will now be opened to all PG agencies, in turn extending the offerings of the Nerve Center, including AOD and the Pool, to clients of Publicis Groupe and ultimately to clients outside of the Groupe.

Says Levy in a statement, “The Nerve Center has been one of the most successful accomplishments of VivaKi. Still the only operation of its kind in our industry, it brings strategic innovations to life by leveraging the collective influence of its agencies. It allows us to create world class offerings in the Center rather than building duplicate capabilities inside each agency.  Efficient innovation is its hallmark.  All CEOs and leaders will immediately engage VivaKi to leverage its products and services, and to create blueprints for new tools and technologies that will make us stronger, more efficient and more imaginative partners to our clients.”

As far as leadership goes, VivaKi CEO Jack Klues is phasing out of his position at the agency after 35 years as he plans to retire at the end of this year (can’t blame him), though he will stay on through the first half of 2013 to ease the transition. The new VivaKi unit’s executive will consist of SMG CEO Laura Desmond, Razorfish CEO Bob Lord, current VivaKi CFO Frank Voris and ZenithOptimedia’s chief exec, Steve King.

Monday Morning Stir

-Starcom MediaVest Group global CEO Laura Desmond was named vice chair of the board of directors of the Ad Council.

-Seattle shop Frank Unlimited replaced Susana Cascais with Dave Abrass as managing director. Cascais is heading back to her native Portugal for family reasons.

-Farfar alum and current McCann Europe chief innovation officer Matias Palm-Jensen will serve as jury president for Digital Asia Festival, which just kicked off its preliminary judging. link

-Business Insider has ranked its top 15 “marketing strategy thinkers” based on influence. link

-Grey has bought up Dusseldorf-based digital media agency, k102. link

-DDB New York puts first-world problems in check in a new campaign for “Water is Life” (above).

 

 

 

Terkelsen Takes CEO Post at MediaVest

Nine-year Starcom MediaVest Group vet Brian Terkelsen has been promoted to CEO of New York-based MediaVest USA. Terkelsen (pictured) has spent his career at SMG as president of its branded content practice, LiquidThread, which he helped build since joining the Publicis Groupe media company.

The new MediaVest USA chief exec succeeds Bill Tucker, who has spent five years in the role but is now assuming a new position as president, global client operations at SMG.  In a statement, SMG CEO Laura Desmond says of Terkelsen, “Brian’s unique content, business-building, and digital marketing background, give him tremendous ability to bring big ideas and to know how to build them, with an eye to innovation and partnerships that drive growth for the agency and our clients.”

In addition to Terkelsen’s promotion, SMG has appointed 13-year veteran Matt Blackborn as EVP, emerging markets.

Rob Reilly to Chair Cannes 2012 Titanium & Integrated Jury

The Cannes Lions 2012 jury announces roll on, with the latest concerning perhaps one of the most prestigious categories of them all: Titanium and Integrated. Leading the panel as jury president will be CP+B worldwide chief creative officer Rob Reilly, a nine-year vet at the MDC Partners agency who has picked up a Titanium or two along the way including one for Burger King in 2007 (Xbox “King Games”) and Best Buy (for Twelpforce) in 2010. The full Titanium and Integrated Lions lineup is below. We’re sure you’ll recognize a name or two.
Rob Reilly, worldwide CCO, CP+B, Global – Jury President
Mario D’Andrea, partner & CCO, Fischer&Friends, Brazil
Agnello Dias, CCO, Taproot India, India
Laura Desmond, CEO, Starcom MediaVest Group, Global
Andy DiLallo, CCO, Leo Burnett, Australia
Morihiro Harano, CD/founder, PARTY, Japan
Fred Koblinger, CEO, BBDO Group Vienna, Austria
Ted Royer, partner/ECD, Droga5, USA
Rob Schwartz, CCO, TBWA\Chiat\Day, USA
Fernando Vega Olmos, chairman and Worldwide Creative Council chairman, JWT Worldwide, Global

Wednesday Morning Stir

-Amazon’s tops while Netflix drops in an online retail consumer satisfaction study of the holiday shopping season. link

-Google has launched a viral video battle called YouTube Slam. link

-The spot for Aldi above beat out VW’s “The Force” in a poll of the most popular U.K. adverts of 2011. link

-Shocker: We can expect a bigger, more ad-friendly Twitter come 2o12. link

-Is Starcom MediaVest Group CEO Laura Desmond a “dark horse” candidate for the Yahoo chief exec job? link