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<title>Lauren Cascio - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Audi Shows Us How &#8216;It Couldn&#8217;t Be Done&#8217; Got Done</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="https://www.youtube.com/embed/xZjykPITuq0?feature=player_detailpage"></iframe></p>
<p>Audi has been busy lately, pumping out ads for their newest cars in sponsorship deals with <em><a href="http://www.mediabistro.com/agencyspy/audi-iron-man-try-to-make-commuting-sexier-than-it-really-is_b47510">Iron Man</a></em> while simultaneously <a href="http://www.mediabistro.com/agencyspy/audi-gives-us-spock-vs-spock_b47936" target="_blank">pitting past and present versions</a> of Spock against each other. The automaker seems to be at it again, now with longtime agency Venables Bell &amp; Partners, for a 60-second spot that traces back to the origin of the company. Retro footage of Audi&#8217;s founder, <strong><a href="http://www.mediabistro.com/August-Horch-profile.html">August Horch</a></strong>, and old-school automobiles plays for most of the spot, set to narration of the children&#8217;s poem <em>It Couldn&#8217;t Be Done</em>, written by <strong><a href="http://www.mediabistro.com/Edgar-Albert-Guest-profile.html">Edgar Albert Guest</a></strong>. I guess Dr. Suess was busy.</p>
<p>By design, most of the commercial feels like it belongs to pre-1980, but the dissonance of the kid&#8217;s poem and the speeding-car shots strikes a cool chord. While previous car spots may be clever or topical when full of movie stars, this one stands out in a good way. It&#8217;s smooth and engaging, presumably, like a ride in a new Audi. Credits and a couple of :15 second spots after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/audi-shows-us-how-it-couldnt-be-done-got-done_b48210#more-48210" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/audi-shows-us-how-it-couldnt-be-done-got-done_b48210#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/audi-shows-us-how-it-couldnt-be-done-got-done_b48210</link>
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<pubDate>Tue, 14 May 2013 13:10:47 +0000</pubDate>
  
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<item>
<title>Samsung Tells a Meandering Tale About Unicorns, Business Things</title>
<description><![CDATA[<p><iframe width="560" height="315" frameborder="0" src="http://www.youtube.com/embed/5fcUf4d-Y3s"></iframe></p>
<p>Hey, look! It&#8217;s that dude who was on <em>30 Rock</em> for a few seasons before they realized his character was totally worthless. <a href="http://en.wikipedia.org/wiki/Josh_Girard#Josh_Girard">This guy</a>. Man, has that dude fallen on hard times or what? Let&#8217;s all hope he gets back on his feet before things get worse.</p>
<p>Anyway, the above 90-second spot from 72andSunny takes place in the fictional video game development studio of &#8220;Unicorn Apocalypse,&#8221; a fake game no doubt inspired by Adult Swim&#8217;s online &#8220;Robot Unicorn Attacks,&#8221; but about zombies because 20-something nerds sure love those. If you think 90-seconds sounds like a long time to watch hipster nerds talk about zombie unicorns and play around with their phones, you&#8217;d be right.</p>
<p>I&#8217;ve been a little back and forth about Samsung&#8217;s recent iPhone-bashing campaign. Perhaps it&#8217;s because I think it&#8217;s a really great idea, but the execution just misses the mark for some reason. Perhaps that reason, as most blatantly exhibited by the spot above, is because Samsung is targeting pretentious millennials who look down about those with different tastes. It makes sense to label iPhone buyers sheep, but there has to be a more subtle way to do it. Also, here&#8217;s a newsflash: pretentious people don&#8217;t think they&#8217;re pretentious. They just think that they&#8217;re right. So, portraying an over the top version of the demo (however accurate), will undoubtedly turn off the very consumer you most want.</p>
<p>As the current top comment on YouTube asks, &#8220;Why does Samsung insist on making everyone with their phone act like a 20-something douchebag?&#8221; Good question. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/samsung-tells-a-meandering-tale-about-unicorns-business-things_b43605#more-43605" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/samsung-tells-a-meandering-tale-about-unicorns-business-things_b43605#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/samsung-tells-a-meandering-tale-about-unicorns-business-things_b43605</link>
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<pubDate>Wed, 23 Jan 2013 15:24:41 +0000</pubDate>
  
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</item>
<item>
<title>Let&#8217;s Spend Some Time with LeBron On His First Day Back, Shall We?</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/Ie0mAnjz1Oc?feature=player_profilepage"></iframe></p>
<p>72andSunny&#8217;s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than <strong><a href="http://www.mediabistro.com/LeBron-James-profile.html">LeBron James</a></strong> (whose <a href="http://www.youtube.com/watch?v=V2b9uwOPvmY&amp;list=PLmpYZzpDQEhnP4lufAGI1IMjvvyqZQUX3&amp;index=1&amp;feature=plcp" target="_blank">other, more charitable ad for Samsung</a> was launched simultaneously). We admit we were intrigued ever since we first caught this 90-second clip at the beginning of the NBA season opener featuring James&#8217;s Miami Heat versus their hated rival, the Boston Celtics. Directed by Anonymous Content&#8217;s <strong><a href="http://www.mediabistro.com/Mark-Romanek-profile.html">Mark Romanek</a></strong> (the man who&#8217;s also behind some of our fave music videos as well as <em>One Hour Photo</em>), the Samsung spot is presented as if we&#8217;re following the three-time MVP on his first day back on the job in the NBA (it was actually <a href="http://creativity-online.com/news/samsungs-galaxy-note-gets-boost-from-mvp-user-lebron-james/238093" target="_blank">shot a week </a>before Tuesday&#8217;s opener).</p>
<p>From morning family time, complete with cereal, to his trip to the barbershop to the championship ring ceremony at American Airlines arena, we get a gist of what James may have actually gone through on game day (or maybe not). We have to say, though, the Galaxy Note II&#8217;s stylus arguably steals the show. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/lets-spend-some-time-with-lebron-on-his-first-day-back-shall-we_b40614#more-40614" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/lets-spend-some-time-with-lebron-on-his-first-day-back-shall-we_b40614#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/lets-spend-some-time-with-lebron-on-his-first-day-back-shall-we_b40614</link>
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<pubDate>Thu, 01 Nov 2012 11:41:01 +0000</pubDate>
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