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Posts Tagged ‘Lauren Crampsie’

Ogilvy Celebrates Coke Zero, Wins Kimberly-Clark Baby

Ogilvy

This morning we have an update and some breaking news regarding Ogilvy: the agency made its Coke Zero win official and won new business from client Kimberly-Clark.

On the Coke front, a source tells us that an internal memo regarding the win (which we broke last month) recently circulated around the agency’s offices. The source noted that this is the first major agency move made by top marketer Wendy Clark since she assumed leadership of Coca-Cola North America in May.

The following tweet from Ogilvy CMO Lauren Crampsie seems to confirm that the party started last week…

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TBG and Vitamin T Take the Time to Point Out ‘Interactive Big Shots’

The infographics keep coming from the Barbarian Group and Aquent unit Vitamin T, but this one has us a little perplexed. We’re not sure why the folks who gave us nifty visual narratives including a digital creative cheat sheet and website ideas would take the time to pinpoint the career trajectories of those who they deem “interactive big shots” (oh wait, maybe here’s why). Anyhow, those other “I-Men and Women” on the list include Ogilvy global CMO Lauren Crampsie and Foursquare lead designer Mari Sheibley. So, is this basically akin to one of those motivational posters with a cat we saw on the wall in middle/high school?

O&M Promotes Crampsie to Global CMO

Ogilvy has a new worldwide chief marketing officer in Lauren Crampsie, who has spent the last 18 months as CMO of the agency’s North American operations. Crampsie replaces Eleanor Mascheroni, an 11-year O&M vet who has left to join a company in Detroit (we’re checking to see which one). Crampsie, meanwhile, has been with Ogilvy for eight years, eventually moving up the ladder to new business director in 2008 before assuming her post as NA CMO in 2010.

Ogilvy’s worldwide CEO Miles Young says in a statement, “Lauren is someone with phenomenal energy and great skills.  She’ll be a tremendous spokesperson for the vigor of our brand in the new landscape of communications.”