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Posts Tagged ‘Laurence Fishburne’

David&Goliath, Kia Reveal Extended Version of Super Bowl Spot, ‘The Truth’

Yesterday, we brought you news of David&Goliath’s teaser for their big game spot, “The Truth,” promoting the all-new 2015 K900, Kia’s first-ever luxury car. Today, David&Goliath and Kia revealed the extended, 90 second version of their Super Bowl ad, designed to “dispel the notion that tradition and history are what makes a luxury sedan,” according to Michael Sprague, executive vice president of marketing & communications, KMA.

“The Truth” features Laurence Fishburne reprising his role as Morpheus from The Matrix. Morpheus offers a couple waiting for the valet outside a restaurant a choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” (Spoiler alert: They take the red key.)  Fishburne repeats the word “luxury” ad nauseum during the spot’s first 30 seconds or so, really hammering home that Kia is now offering a luxury vehicle. The spot manages to contain a lot of the Matrix references you’d expect, like a bending spoon and an explosion filled action sequence. But at the same time, “The Truth,” via Fishburne, manages at least one big surprise.

The 60 second version of “The Truth” will debut during the third quarter of the Super Bowl this Sunday, Feb. 2, launching the Kia’s campaign for the 2015 K900 in earnest, and marking Kia’s fifth consecutive year advertising in the big game. You can expect more Matrix-themed advertising from David&Goliath and Kia. Before and after the Super Bowl, David&Goliath’s integrated campaign “will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films.” Credits after the jump. Read more

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David&Goliath Reveals Teaser for Kia K900 Super Bowl Ad

With the big game less than a week away, the folks at El Segundo, CA-based David&Goliath have released a teaser for their Kia K900 Super Bowl spot.

The “Official K900 Game Day 2014 Teaser” sees Laurence Fishburne reprising his role as Morpheus from The Matrix trilogy. Morpheus returns to the Construct, where he fiddles with a classic Radiola TV set in an attempt to kick back with some chips and watch the big game. The trailer doesn’t really let us know what to expect on Sunday, other than Fishburne as Morpheus sometime in the third quarter, as it’s designed to keep us guessing. The spot won’t be the first featuring Fishburne promoting the K900, as he narrated December’s “Preconceived Notions” ad, which may offer more clues to the Super Bowl spot than the teaser itself. Stick around for credits after the jump. Read more

Ritz Crackers Nabs Guy Fieri as its New Spokesperson

We’ve had a lot of fun on here poking fun at spokespeople. Whether it’s Tim Allen giving his home state some love or Laurence Fishburne getting a little hot and bothered over Cadillac, sometimes the goofy voiceovers of celebrities can warm the heart. That is, unless that spokesperson is Guy Fieri, the celebrity chef-turned-television personality who seems inescapable every time you flip through the channels.

Now, Fieri is adding to his TV resumé a job as Ritz’s official truck driver and over-tanned face of all things bite-sized in preparation of what could into a rather large Super Bowl campaign. Facebook is hosting an advertisement featuring Fieri plowing into a tailgate party with his Ritz truck, producing his special cracker recipes for happy sports fans. With those sunglasses and penchant for disrupting otherwise tranquil scenes, he may as well be the personification of the Kool-Aid guy.

I never thought I’d see the day that someone actually makes Smashmouth look like a bunch of badasses in comparison.

Fishburne’s First Outing for Cadillac: ‘Red Blooded Luxury’

In winning GM’s Cadillac account from BBH New York after only six months, Fallon needed some help to meet the industry’s high expectations. They brought veteran Bruce Bildsten over to lead the account, and employed the vocal talents of Laurence Fishburne (aka Cowboy Curtis aka Morpheus aka that pornstar’s dad) for this first round of ads from the agency.

It seems the trend of getting celebrities to do voiceover work for car commercials isn’t ending any time soon. In the past year we’ve had Dexter‘s Michael C. Hall get all phallic over Dodge Chargers and seen Tim Allen claim Chevrolet in the name of “America, Man.” We’re going to give Cadillac the victory in the battle of the voiceover heavyweights because, let’s face it, Fishburne could beat the shit out of either of those dudes if push came to shove.

Really, we applaud Cadillac for their “Red Blooded Luxury” campaign, because people don’t buy fancy cars because they make sense financially (nudge, nudge, Acura). They buy luxury cars to look cool and rich, flexing their dollars for all drivers to see. “Red Blooded Luxury” uses Fishburne’s booming voice and shots seemingly ripped from the pages of Vogue to show that Detroit’s recovering from the depths of economic ruin, and that “American made” and “chic” can be used interchangeably once more.

One more spot after the jump.

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Tuesday Odds and Ends

-Wing adds a twist to “Dear Santa” on Tumblr (above). link

-The FCC is giving the government the power to regulate Internet access. link

-Meet Laurence Fishburne, the new voice of Cadillac. link

-Martin Sorrell says the News Corp/BskyB deal is likely to be passed. link

-Zynga launched its first-ever music partnership with Dr. Dre. link

-Gap tries to end the year on a high note with social media effort, “Project Reindeer.” link

-Ex-Google guy says Facebook will defeat Google. Oh, it’s on. link

-Sara Lee may be the latest brand that’s gained Brazilian interest. link

-CNNMoney.com: Verizon iPhone won’t kill AT&T. link