We’ve had a lot of fun on here poking fun at spokespeople. Whether it’s Tim Allen giving his home state some love or Laurence Fishburne getting a little hot and bothered over Cadillac, sometimes the goofy voiceovers of celebrities can warm the heart. That is, unless that spokesperson is Guy Fieri, the celebrity chef-turned-television personality who seems inescapable every time you flip through the channels.

Now, Fieri is adding to his TV resumé a job as Ritz’s official truck driver and over-tanned face of all things bite-sized in preparation of what could into a rather large Super Bowl campaign. Facebook is hosting an advertisement featuring Fieri plowing into a tailgate party with his Ritz truck, producing his special cracker recipes for happy sports fans. With those sunglasses and penchant for disrupting otherwise tranquil scenes, he may as well be the personification of the Kool-Aid guy.

I never thought I’d see the day that someone actually makes Smashmouth look like a bunch of badasses in comparison.

In winning GM’s Cadillac account from BBH New York after only six months, Fallon needed some help to meet the industry’s high expectations. They brought veteran Bruce Bildsten over to lead the account, and employed the vocal talents of Laurence Fishburne (aka Cowboy Curtis aka Morpheus aka that pornstar’s dad) for this first round of ads from the agency.

It seems the trend of getting celebrities to do voiceover work for car commercials isn’t ending any time soon. In the past year we’ve had Dexter‘s Michael C. Hall get all phallic over Dodge Chargers and seen Tim Allen claim Chevrolet in the name of “America, Man.” We’re going to give Cadillac the victory in the battle of the voiceover heavyweights because, let’s face it, Fishburne could beat the shit out of either of those dudes if push came to shove.

Really, we applaud Cadillac for their “Red Blooded Luxury” campaign, because people don’t buy fancy cars because they make sense financially (nudge, nudge, Acura). They buy luxury cars to look cool and rich, flexing their dollars for all drivers to see. “Red Blooded Luxury” uses Fishburne’s booming voice and shots seemingly ripped from the pages of Vogue to show that Detroit’s recovering from the depths of economic ruin, and that “American made” and “chic” can be used interchangeably once more.

One more spot after the jump.

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