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Posts Tagged ‘Lawrence Young’

Cigarettes and Bodily Waste: The Ugly Truth

Lately, there’s a lot of content to cover on the bathroom humor beat. Yesterday, we reviewed some poop comedy for the new Clorox campaign. Today, we have a 30-second spot titled “Poop vs. Pee” from Arnold Worldwide and truth, the anti-smoking organization. This ad takes a radical shift in tone from meaningless poop jokes. There may be some uncomfortable chuckling here, but the point is to make the viewer aware of two facts: methane, a chemical in dog poop, can be found in cigarette smoke; urea, a chemical in cat pee, is also used in cigarettes. As you’ll see in the clip, there are some silly sound effects and visual representations to make it obvious that bodily excrement is gross, and in turn, chemicals found in our waste shouldn’t be voluntarily inhaled.

On truth’s website, you can read about their strategy for raising awareness, which is echoed in the commercial. They don’t tell people to stop smoking, because that sort of pitch doesn’t work on little children, let alone addicted smokers. So, to get the point across, they appeal to their target audience with alternative methods, such as disgusting facts. Stripping away moralistic lecturing in favor of poop jokes might just be bizarre enough to catch someone’s attention. Credits after the jump.

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Monday Odds and Ends

-L.A.-based agency, Mistress, has a launched a sister company focused on college marketing called Neato. The new division will be housed next to the former’s Venice Beach office and be led by founder/managing director Michael Poznansky, who previously served as national marketing manager for Red Bull. link

-Toronto-based Grip Limited and Pizza Hut Canada present the wrong kind of tweeting in a new spot promoting the latter’s Crown Crust pizza, which we might just pass on, thank you (above).

-Editor Lawrence Young has joined the roster of bi-coastal Union Editorial.

-Gawker has posted the 15-second Daft Punk teaser that aired during SNL over the weekend but was subsequently pulled numerous times from YouTube. link

-Catapult RPM (formerly Ryan Partnership) is behind the site promoting Skittles’ new online game called “Rock Paper Skittles,” which celebrates the launch of the candy brand’s  Green Apple flavor. link

-Amazon bows its first TV spot for Amazon Fashion. link; link

-FYI, nominations for the AAF’s 2013 Advertising Hall of Achievement are due this Friday, March 8. link

Method Man, Sour Patch Kids Roll Deep

You know what’s a real thug-ass candy? Sour Patch Kids, that’s what. Know how I know? Because Method Man, the 40-year-old rapper and actor of Wu-Tang Clan and How High fame, made a music video co-starring Sour Patch Kids running around his crib and messing around in his recording studio. If you don’t think teens and young adults can connect with this sort of product/celebrity placement on an emotional level, well, you just don’t get it.

From Mother NY comes the greatest Method Man-related collaboration since he teamed up with Mary J. Blige for the 1995 hit, “I’ll Be There for You/You’re All I Need to Get By.” This new track from Meth, “World Gone Sour (The Lost Kids),” will also be featured in a new Sour Patch Kids video game. However there’s no word as of now as to whether or not it will be featured on Method Man’s new album, The Crystal Meth, expected to be released this year after a string of delays.

To be perfectly honest, I’m amazed that Mother NY got a rap legend like Method Man to be the new spokesperson for this Kraft Foods candy brand, and I applaud Method Man for doing something more child-friendly as his focus is shifting from being a hardened representative of East Coast rap to being a family man. But, as has happened with names like Ice Cube, the target audience for this campaign doesn’t remember 36 Chambers or the impact that album had on the pop music landscape.

So, it’s kind of bittersweet that today’s youth might only think of Method Man as “that Sour Patch Kids guy,” as they probably already think of Ice Cube as “that TBS sitcom guy” or Dr. Dre as “that Dr. Pepper guy.” Admittedly, I saw Ray Charles play live before he passed away, and though I had heard of his impact on music (which was obviously much more significant than any of the aforementioned rappers) and in some way understood it, it was hard not to think of him as “that guy from the Pepsi commercials.” But, at the end of the day, maybe that’s alright. At least a new generation of consumers will know the stars of yesteryear in some way. Credits after the jump.

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Virgin Mobile Manufactures Celebrity Couple

Meet Sarah, a thin leggy blonde and her new dashing, confused beau, Spencer. With their powers combined, they become “Sparah,” Hollywood’s newest celebrity couple. Isn’t this exactly how you’ve always imagined celebrity couples are formed? A talent agent introduces the pair, goes over (in Spencer’s case) cringe-worthy wardrobe malfunctions and hands them the keys to a new SUV and a mansion?

In this case, Virgin Mobile’s latest campaign with Mother NY will actually make Spencer and Sarah into L.A.’s newest “it” couple over the next six months. That’s right, this sociological experiment will actually take place right before our eyes. “Sparah” will appear in commercials, at store openings and public events like Virgin’s Freefest. Celeb obsessed fans can even monitor Sparah’s rise to fame on Virgin’s Facebook page. Confused how this will play out? As the pair’s talent agent (who we’ll hopefully see more of) says, “That’s a tweet. Tweet that shit.” Credits after the jump.

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Toshiba, T-Pain Do It ‘Hexacore’

It’s been a while since we’ve heard from out old friend, auto-tune aficionado and guy “on a boat,” T-Pain. Despite the reality that Mr. Pain is no longer part of the musical mainstream and more or less exists solely as a meme, Toshiba and agency goodness Mfg. thought it would be best if the tired hip-hop joke became the brand’s new spokesperson.

So, we have T-Pain, yelling nonsensical technological babble at confused and worried-looking Toshiba employees. A hip-hop star mixing it up with stuffy business people? The juxtaposition alone will sell a million computers. And, look at that, T-Pain’s messy eating causes food to go all over the conference room! Zoinks! Maybe bringing them into a brainstorming session wasn’t the best idea.

Luckily, our ever-resourceful Toshiba employees learn from their encounter with T-Pain and produce a laptop with a wipe-away keyboard for the messy masses. Something tells us that this isn’t the last we’ll see of T-Pain and his techno-savvy lessons. Just when you thought you’d be rid of him forever, he goes ahead and tries to sell you a computer.

Credits after the jump: Read more