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Posts Tagged ‘Lee Clow’

Tuesday Morning Stir


-Kit Altin, planning director at Leo Burnett London, explores three mistakes people make when writing a brief (video above).

-Kathy Ruiz, senior art director at JWT New York, on why the creative process needs a makeover.

-ABC is close to selling out Oscar telecast at $1.9 million for a 30-second spot.

-Foursquare turns to subway ads in bid to attract mainstream users.

-Lee Clow, chairman of TBWA\Media Arts Lab and director of Media Arts at TBWA\Worldwide, talks about the importance of purpose-based advertising.

-Brands and agencies discuss the largest impediments to the growth of programmatic advertising,

-Seven TV spots from the last time the Royals were in the World Series.

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TBWA L.A. Names Stephen Butler Chief Creative Officer

tbwalogoAfter reportedly searching to fill the role outside the agency, TBWA\Chiat\Day L.A. has instead filled the chief creative officer position from within, Adweek reports, turning to Stephen Butler, formerly an executive creative director. Fabio Costa and Brent Anderson were also promoted to executive creative director positions, working under Butler.

Butler joined the agency in July 2013, following a stint as a creative partner at Mother in London, where he worked with brands like Coca-Cola, Ikea, Motorola and the London 2012 Olympics. He also served time as a creative director Bartle Bogle Hegarty, also in London, where he worked with Levi’s. In his new role, Butler will manage a department working with Gatorade, Adidas, Southwest Airlines and Energizer.

“Clients want to work with him, agencies want him on their team,” director of media arts Lee Clow said of Butler. “His brave, groundbreaking and unforgettable ideas will help push our creative boundaries.”

Boyko Helms Lee Clow-Focused Film and Here Are Some Trailers

 

In case you haven’t heard, the ADC Festival of Art + Craft will be invading Miami Beach from April 7-9 and among the notable events that will take place is the premiere of a new documentary film series from former Ogilvy CCO/VCU Brandcenter director, Rick Boyko, dubbed InspirADCion (don’t shoot the messenger in regards to the title). The first installment in the series, which will premiere April 8, features TBWA\Chiat\Day figurehead, Lee Clow. Sure, his agency’s taken a couple of hits in the last month or so (now reportedly Crate + Barrel loss, too, which spies were hinting at last week), but Clow remains arguably one of the most notable names in the industry and will likely draw a fair amount of ADC Fest attendees to the film (well, we can only assume since we’ll be stuck in NYC). As you’ll see above and below, Clow shares his thoughts and insights on everything from agency namesakes Jay Chiat and Guy Day to Steve Jobs as well as topics like education (after the jump). Guess we’ll just have to wait for the full film to pop up online eventually.

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Wednesday Morning Stir

-The Cannes Lions crew will be honoring Lee Clow with the Lion of St. Mark award at this year’s festivities.

-The Grand Effie jury has been announced for the 45th annual North American Effie Awards. link

-Boston-based Businesses for Innovative Climate and Energy Policy, or BICEP, has named hometown marketing/filmmaking company Captains of Industry as their first agency of record. In turn, the latter has crafted a “Climate Declaration,” which has been signed by 33 major companies including Adidas, Intel, Nike and Starbucks.

-TBWA\Hunt\Lascaris plays the ultimate game of fetch in a spot for Jungle Energy Bars (above).

-New York-based agency sparks & honey has appointed Publicis Kaplan Thaler alum Sarah Davanzo as chief cultural strategy officer.

-Maurice Levy shares plenty of thoughts with Campaign during Publicis Groupe’s Investor Day on items including a possible merger with IPG and eventually stepping down from his post. link

Kevin Nealon Has 99 Problems, Homeless Pets Being One of Those

Kevin Nealon, who the kids best remember as the stoned old politician on Weeds and the grown-ups know from his stint on SNL in the late 80s and early 90s, is here with a message for you. While there may be nothing you can do about glaciers, bulimic insomnia, or skateboarding in hospitals, you can remember to spay or neuter your pets or adopt some homeless, sad-eyed puppies from an animal shelter. You didn’t listen to Bob Barker‘s parting words on every episode of The Price is Right, but that doesn’t mean there isn’t still time to make a difference.

The campaign, which includes billboards on the top the above spot, is the result of pro-bono work from Chiat-affiliated shop Let There Be Dragons for No-Kill LA. If you can’t make an accurate inference from its name, the organization seeks to prevent the euthanization of homeless animals in the Los Angeles area.

Find out more about Let There Be Dragons, which is being spearheaded by Mr. Lee Clow himself, by visiting their website here. Also, take a moment to admire the agency’s “office,” which looks like Sisqo’s tour bus circa 1999.

bus

Let’s Take a Moment to Mourn the Loss of an Ad Star, Promote Animal Awareness

There once was a dog named Phoebe, and from the looks of quotes below, she had quite an effect on the agency world. Hey, it’s Friday and the industry (as well as us) are in or will be in Austin this weekend, so cut us some slack. Anyhow, we lament the loss of an apparently prolific pet, which has appeared recently in ads for Nissan and Milwaukee’s Best.

“Over the past 9 years Phoebe was a mainstay at agencies including TBWA\Chiat Day in LA, and Mother, Y&R and most recently Deutsch in NY. A full breed Papillion, and owner of Deutsch NY’s Director of Art Production Helen O’Neill, she passed away on Tuesday, March 6th. In addition to her work at the office, Phoebe was also a part time model, appearing in ads for Nissan and Milwaukee’s Best, she also graced the cover of Creativity with her bosses from Mother in 2008.

Phoebe’s unexpected passing came from ingesting something laced with poison off of the streets of NYC.

In honor of her contributions to making the workplace a better place for all, and to help other unfortunate animals in our area, we will be hosting a fund raiser for the ASPCA at Il Bagatto on Thursday March 15th.

We asked a few of her employers to share with us a few words:

- Greg DiNoto (CCO Deutsch NY): “Phoebe had brains and beauty and never met an ad she wasn’t afraid to take a piss all over.”

- Rob DeFlorio (Former Partner Mother NY): “Phoebe was the ideal employee at Mother…A good listener that didn’t say too much”

-Val DiFebo (CEO Deutsch NY): “Phoebe roamed the Deutsch halls happily, making people smile. She’ll be missed”

-Lee Clow (Chairman and Global Director TBWA\Worldwide):  “Little Phoebe – I’ll never forget those ears. What a cutie!

-Rob Baird (CD Mother): “Phoebe had such an infectious spirit and energy. She was definitely opinionated and particular, but I think everyone respected her for that. If she liked something you were doing, you knew you’d cracked it.

-Rich Kolopeaua (CD Deutsch – followed Phoebe from Y&R): “I think Phoebe was more interested in art directors than actual work.

-Paul Malstrom (Parther Mother) : “Phoebe started as an intern at Mother, but already within a year she got promoted to Action Team Squad Leader as well as Head of Security. Her rise in the ranks were completely on her own merits, although I think her charm, and beautiful hair had something to do with it as well.  I will miss her very much.”

-Alain Sylvain (Strategery at Sylvain Labs): “Phoebe made work feel like home”

-Allon Tatarka (CD mother): “There are many reason’s why Pheobe’s immense talents were wasted in advertising. Not least of which being that she was a dog, and her main talents were being fluffy and eating tiny bits of kibble. She was, however, our strongest Strategist.”

With the loss of Phoebe, Madison Ave has launched a charity in her memory and, yes, created an email address for her to send your thoughts.

Thursday Odds and Ends

-AKQA announced its 2012 Future Lions call for entries (above). link

-Following something we broke four months ago, eHarmony has decided to take its talents to GSD&M.

-Could President Obama’s Bo-loving ad be a detriment? link

-Why do ideas matter? Professor Lee Clow weighs in. link

-CP+B alum and current JWT staffer Jeff Benjamin talks (and we think we’ll be talking to him, Geiger and gang at SXSWi). link

-Yes, y’all, Dallas resurrected has a Facebook Timeline (note to self: Don’t let anyone know you watched Dallas in the ’80s). link

 

Wednesday Odds and Ends

-PMH and fellow Minneapolis-based operation Pixel Farm collaborate on a new campaign for Mattel’s Barbie (above). link

-GigaOM and paidContent have now joined forces. link

-Anomaly is opening up shop in Toronto. link

-Have you seen Google’s Chrome for Android beta clip yet? link

-Susan Credle, Pete Favat and Andrew Keller are among the familiar names in the 2012 AICP Show Curatorial Committee. link

-Carter Murray is taking over for Tom Sebok as Y&R New York CEO. As part of Y&R global CEO David Sable‘s restructuring of the Big Apple branch, BrandBuzz will also be merged back into Y&R NY and Wunderman Seattle’s Sean Howard will be moving to the NY office to serve as GM.

-Publicis & Hal Riney and Mullen are the final two combatants for the U.S. Cellular biz. link

-Lee Clow and other L.A. agency folks share the spotlight in a pub called Our South Bay. link

-McDonald’s shamrock shake is going national. link

-Viacom and Amazon are close to forming an alliance against Netflix, too. link

Wednesday Odds and Ends

-Cannes Lions rolls out its 323rd new category, or something within that range. link

-You know BBDO alum/current Google staffer Chris Baker, you love him (maybe), and now he’s got a new f*cking book. link

-Ready for the opening round of rejected Super Bowl ads? Well, look no further than this one from an America’s Next Top Model alum (above). link

-Washington Square Films signed director J.C. Chandor for exclusive representation in its commercial division.

-Want an infographic about football? Yeah, as championship weekend comes into play, we know you do. link

-Mr. Youth weighs in on SOPA. link

-Rumblefish and Zooropa Zooppa team up for a crowdsourced ad contest. link

-Lee Clow discusses Steve Jobs at the One Club. Only thing missing is the board. link

 

Friday Morning Stir

-Mullen won Best in Show at the AdClub’s Hatch Awards for its JetBlue hijinks.

-Director Elizabeth Orne prodco Interrogate for US representation. link

-AKQA has a new client services director in London. link

-Here’s what not to learn from Steve Jobs. link

-Speaking of the late Apple chief, here’s a Lee Clow tribute. link

-Leo Burnett Belgrade offers its own version of a sobriety test for Beck’s (above). link

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