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Posts Tagged ‘Leif Abraham’

#StealBanksyNY Co-Conspirator Returns Yet Again, This Time with


Damjan Pita, the guy responsible for the Hashtag Generator and collaborator on the #StealBanksyNY project, has returned, along with cohorts Leif Abraham and Andronicus Riyono, with a new project called is based on a pretty simple idea; in its creators’ words: “We all want to promote our projects, our latest blog post or just ourselves on social media. helps people to help each other to achieve that, by simply retweeting each other’s tweets.” In other words, it’s a retweet exchange program. The more you retweet others, the more likely it is that your tweet will get retweeted. You can decide for yourself which tweets you do and don’t want to retweet and you’re not mandated to follow those you retweet. The big benefit, according to Pita, is “people that retweet you on are most likely people outside of your own follower base and with that brand new exposure you would not get otherwise.” So if you’re feeling like you’re in a bit of a Twitter rut, you may want to give a try.

So how does it work? Just go to the site, sign in with Twitter, choose a tweet that you would like retweeted and a category that you tweet about the most. Then choose a tweet you like, and get retweeted in exchange. Suggested tweets will pop up with the options “Retweet” or “Not this one.” You can retweet as many of these as you’d like, the idea being that the more you retweet, the more likely you are to be retweeted. is one in a series of projects from Do Something Good, which its creators are referring to as an “incubation collective.” Give it a go, and tell us what you think about the service in the comments section.


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#StealBanksyNY Co-Conspirator Returns with More Hashtag Hijinks


And so, the hashtag-related adventures continue for Damjan Pita, the AKQA senior art director who recently co-created the #StealBanksyNY project that coincided with said artist’s month-long New York City outdoor takeover dubbed “Better Out Than In.” With Banksy’s residency now in the books, Pita, joined this time by West creative director/product experience Leif Abraham and web designer Roman Opalko, has turned his focus to the Hashtag Generator, which the parties involved describe as “the most stupid genius tool.” It’s good Pita and crew covered both the “stupid” and “genius” bases in the tagline as folks could perceive this as either or (or just “meh” as one of our own did).  Whatever you feel, it’s quick and easy to fiddle with as you just type a sentence and watch the # generator go to work and show you if the hashtag is in use, and on which social channels they appear. From what we’ve gathered, this is just one of several efforts that Pita & Co. refer to as an #awkwardhashtag project. Consider yourselves warned.

We Hear: ‘Innovative Thunder’ Co-Founder Out at R/GA?

Word on the Spy line has been building over the last two days that Leif Abraham, creative director at R/GA New York for the past three years who’s perhaps best known for his Cannes Cyber Lion-winning “Pay with a Tweet” project (above), is leaving his day job and heading to the West Coast. Abraham, along with partner-in-crime and fellow R/GA CD Christian Behrendt, forms the dynamic creative duo of “Innovative Thunder,” which is also behind efforts such as “Track Me”, the “Social Interview” as well as various campaigns for DJ Hero. No official word back yet from the R/GA camp and/or where Abraham’s headed to, but we’ll keep you posted.