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<title>Leif Abraham - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>We Hear: &#8216;Innovative Thunder&#8217; Co-Founder Out at R/GA?</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/EJqq5BXDONU?feature=player_detailpage"></iframe></p>
<p>Word on the Spy line has been building over the last two days that <strong><a href="http://www.mediabistro.com/Leif-Abraham-profile.html">Leif Abraham</a></strong>, creative director at R/GA New York for the past three years who&#8217;s perhaps best known for his Cannes Cyber Lion-winning &#8220;Pay with a Tweet&#8221; project (above), is leaving his day job and heading to the West Coast. Abraham, along with partner-in-crime and fellow R/GA CD <strong><a href="http://www.mediabistro.com/Christian-Behrendt-profile.html">Christian Behrendt</a></strong>, forms the dynamic creative duo of &#8220;Innovative Thunder,&#8221; which is also behind efforts such as <a href="http://www.mediabistro.com/agencyspy/guys-behind-pay-with-a-tweet-team-up-with-brooklyn-band-to-track-me_b29536" target="_blank">&#8220;Track Me&#8221;</a>, the &#8220;<a href="http://www.mediabistro.com/agencyspy/rga-tries-out-prospective-interns-with-social-interview_b15957" target="_blank">Social Interview</a>&#8221; as well as various campaigns for <em>DJ Hero</em>. No official word back yet from the R/GA camp and/or where Abraham&#8217;s headed to, but we&#8217;ll keep you posted.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/we-hear-innovative-thunder-co-founder-out-at-rga_b40002#disqus_thread</comments>
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		<category><![CDATA[Christian Behrendt]]></category>
		<category><![CDATA[Leif Abraham]]></category>
<pubDate>Tue, 16 Oct 2012 14:04:02 +0000</pubDate>
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