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Posts Tagged ‘Les Moonves’

Tuesday Odds and Ends

-Indie Louisville, KY-based agency Doe-Anderson, which works with the likes of Maker’s Mark bourbon, has been named AOR for Bluegrass Cellular.

-Don’t be a lunk. Join Planet Fitness instead, so says its AOR, Philly-based Red Tettemer + Partners (above).

-Here’s the PR Newswire version of what’s gone down at Havas:Andrew Benett, currently Arnold Worldwide Global CEO, is appointed to the new role of Global President at Havas Worldwide (previously known as Euro RSCG). In this new role Benett will assume responsibility for leading the day-to-day management of the global network. Benett will report to [David] Jones, who will remain Global CEO of the Havas Worldwide network. In a second key move, Robert LePlae, previously Arnold Worldwide’s Global President, will now become its Global CEO. LePlae will also report to Jones.”

-MEC appointed Joe Kowan as practice lead, digital trading and activation. He will report to Susan Schiekofer, president of digital for MEC, North America and Ari Bluman, chief digital investment officer, GroupM, North America.

-Organic touts girl power in a new digital campaign for Kimberly-Clark brand, U by Kotex (image above). link

-D.C./Nashville-based agency iostudio was named AOR for TN-based residential building/development company, Goodall Homes.

-The Martin Agency and Psyop have launched a new campaign for a new NYC-themed ship from Norwegian Cruise Line dubbed the “Norwegian Breakaway.” Feel free to break away here.

-CBS Corp. CEO Les Moonves says simply, “We are sold out,” when it comes to ad space for the upcoming Super Bowl. link

-Google is planning to bring free Wi-Fi service to its local NYC neighborhood in Chelsea. link

-Santa Monica, CA-based prodco Bully Pictures signed director Javier Aguilera for exclusive U.S. representation.

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Op-Ed: Sitting This One Out – Reminiscing About My Time with the Upfronts

We welcome back Don Seaman, manager of marketing communications for TVB, which is the non-profit trade association of America’s commercial broadcast TV industry. Now that he’s given us his Super Bowl take, the exec discusses skipping out on this year’s TV upfronts, but doesn’t hold back on reflecting. Take it away, sir.

There was a time, not so long ago, that the networks held back some surprises for some buzz to be made from the actual Upfront presentations.  The events meant something, whether it was an announcement of a surprise renewal or cancellation, a new star joining the network family, or just a major timeslot change.

These days, announcements are made to the press over the weekend.  The events are basically just a way to pay Coldplay their legally binding royalty fees for using their song all week.  You can even find clips of the new shows released in advance of the presentations.  If this trend continues, in ten years the Upfronts may just consist of a login code to get in and a Groupon free drink deal as the after party.

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Friday Morning Stir

-According to an Adweek/Harris poll, the majority of Americans are bothered by sexual imagery in ads. Prudes. link

-State Farm’s new tactic: Mutilated monkeys? At least it’s better than the most boring spokesman in the world (above). link

-CBS chief Les Moonves is excited about the spring 2011 ad upfront. link

-Here are new details on the iPad 2 for all you geeks. link

-Holiday greetings now come in AR form. link

-How does Google influence search and advertising? Let comScore tell you. link

Monday Odds and Ends

-WSJ: Advertising on Twitter remains an experiment. link

-Here’s what post-apocalyptic Las Vegas could look like if game developers had their say (above). link

-Canada bans an ad campaign for assisted suicide. link

-Apple’s iAd is threatening the three search giants. link

-Digitas unit Third Act hired Paul Kontonis, Eric Korsh and Teal Newland as VP’s/group directors, content strategy and development. link

-Unilever to acquire Albert Culver for $3.7 billion. link

-CBS chief Les Moonves: 2010 fall season ad rates at CBS are up 30% over upfront rates. link

-The IAB calls for “creative revolution” in ad formats. link

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