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<title>Leslie Barrett - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Did You Pay Your Taxes&#8230;Or At Least Do Happy Hour?</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/2tcPM0rn9sM?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/2tcPM0rn9sM?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Goodby, Silverstein &amp; Partners launched this new ad for just in time for tax day deadline yesterday. Did you take advantage of the brand&#8217;s all-price happy hour to alleviate the pain (or joy) on this, the merriest day of years. Anyhow, check this out and if you&#8217;re into gaming mode, Sonic has a &#8220;Tax Cut&#8221; game for you to play <a href="http://www.sonicdrivein.com/home.jsp" target="_blank">here</a>. Yes, the two guys are in effect as well, who give you some advice on how to attain the highest score. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/did-you-pay-your-taxes-or-at-least-do-happy-hour_b31956#more-31956" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/did-you-pay-your-taxes-or-at-least-do-happy-hour_b31956#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/did-you-pay-your-taxes-or-at-least-do-happy-hour_b31956</link>
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		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Alexander Sivers]]></category>
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		<category><![CDATA[Valeria Scinto]]></category>
<pubDate>Wed, 18 Apr 2012 13:10:27 +0000</pubDate>
</item>
<item>
<title>Sonic&#8217;s &#8216;Two Guys&#8217; Get &#8216;Rehired&#8217; in Social Media Publicity Stunt</title>
<description><![CDATA[<p><object width="500" height="380"><param name="movie" value="http://www.youtube.com/v/K_7tVwcHabo?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="380" src="http://www.youtube.com/v/K_7tVwcHabo?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>For eight years, NYC-based former &#8220;The Colbert Report&#8221; writer <strong><a href="http://www.mediabistro.com/Peter-Grosz-profile.html">Peter Grosz</a></strong> (driver&#8217;s seat) and Chicago-based improv comedian <strong><a href="http://www.mediabistro.com/TJ-Jagodowski-profile.html">T.J. Jagodowski</a></strong> (passenger&#8217;s seat), were best know as &#8220;those two guys&#8221; from the Sonic Drive-In spots. While noshing on fast food from the front seat of their car, the duo&#8217;s silly inane (and mostly improvised) slice-o-life conversation made unlikely stars of the pair. That is, until the two were &#8220;phased out&#8221; two years ago.</p>
<p>Since then, Sonic left indie Kansas-City, MO-based Barkley after a  17-year run to name GSP+P as the chain&#8217;s new AOR. Perhaps inspired by <a href="http://www.huffingtonpost.com/2012/02/01/sonic-drive-in-song-giorgio_n_1247620.html">a drive-in serenade video</a> that caught fire on YouTube last month with over 1.2 million views, Goodby decided to slowly re-introduce the brand&#8217;s longtime spokesdudes via social media. As <strong><a href="http://www.mediabistro.com/Jeff-Goodby-profile.html">Jeff Goodby</a></strong> told <em>The New York Times</em> in <a href="http://www.nytimes.com/2012/02/22/business/media/sonic-drivein-brings-back-longtime-spokesmen.html?_r=3&amp;ref=todayspaper">this gargantuan feature</a> that ran this morning, the two guys &#8220;were put away a little too early because if they stayed around they really would have come into their own in the social media context.&#8221;</p>
<p>Over the last few weeks, Grosz and Jagodowski seemed to plead for their old jobs back via Facebook, Twitter, LinkedIn and a few &#8220;self-produced&#8221; videos posted to YouTube. Now, before we start declaring this a shoo-in for every social media award in adland, let&#8217;s look at the numbers: 158 followers <a href="https://twitter.com/#!/_those2guys">on Twitter</a>, 10,701 &#8220;Likes&#8221; <a href="https://www.facebook.com/those2guys">on Facebook</a>, nine connections <a href="http://www.linkedin.com/in/those2guys">on LinkedIn</a>, and 3,100 views on <a href="http://www.youtube.com/user/Those2SonicGuys/videos">their most popular YouTube video </a> (excluding the video which is a direct response to the aforementioned <a href="http://www.youtube.com/watch?v=bGDTfoVyr5Y">drive-in &#8220;serenade</a>&#8221; video).</p>
<p>Even if it&#8217;s not quite the social media sensation that some are making it out to be, at least it&#8217;s nice to see &#8220;those two guys&#8221; back in the saddle. Now, what happened to <a href="http://www.youtube.com/watch?v=8rA85iBd4RQ">all of those other Sonic spokespeople</a>? Credits and another video follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680#more-29680" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680</link>
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		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Goodby]]></category>
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		<category><![CDATA[Alexander Sivers]]></category>
		<category><![CDATA[Bess Cocke]]></category>
		<category><![CDATA[Christy Lindgren]]></category>
		<category><![CDATA[Clay Weiner]]></category>
		<category><![CDATA[Eizabeth O'Toole]]></category>
		<category><![CDATA[Hermon Ghermay]]></category>
		<category><![CDATA[Holly Vega]]></category>
		<category><![CDATA[Jeff Goodby]]></category>
		<category><![CDATA[Jennifer Jahinian]]></category>
		<category><![CDATA[Kacey Kelley]]></category>
		<category><![CDATA[Kristin Graham]]></category>
		<category><![CDATA[Leslie Barrett]]></category>
		<category><![CDATA[Margaret Johnson]]></category>
		<category><![CDATA[Marten Tedin]]></category>
		<category><![CDATA[Matthew Winks]]></category>
		<category><![CDATA[Mitchell Gage]]></category>
		<category><![CDATA[Peter Grosz]]></category>
		<category><![CDATA[Pierre Rouger]]></category>
		<category><![CDATA[Sam Swisher]]></category>
		<category><![CDATA[T.J. Jagodowski]]></category>
		<category><![CDATA[Trevor Shephard]]></category>
<pubDate>Wed, 22 Feb 2012 13:09:45 +0000</pubDate>
</item>
<item>
<title>Kevin Bacon Worships Kevin Bacon Thanks to Logitech, Google TV</title>
<description><![CDATA[<p><object style="height: 350px; width: 480px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/qyQb192-CPQ?version=3" /><param name="allowfullscreen" value="true" /><embed style="height: 350px; width: 480px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/qyQb192-CPQ?version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This spot from Goodby, Silverstein &amp; Partners for the Logitech Revue with Google TV stars Ivan Cobenk, aka <strong><a href="http://www.mediabistro.com/Kevin-Bacon-profile.html">Kevin Bacon</a></strong>, who is an obsessed fan of, yes, Kevin Bacon (during the <em>Footloose</em> era of course) and uses his Revue to keep him immersed in everything Bacon. So much for a six degrees game.</p>
<p>Does this spot really show off the capabilities of the device? The message is whatever content you want to find, you can get through this device. Well, while we know for sure you won&#8217;t have a problem finding anything Bacon-related, it would be nice to see a little diversity. It would only help the product. Peep full credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/kevin-bacon-worships-kevin-bacon-thanks-to-logitech-google-tv_b10973#more-10973" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Michael Musco</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/kevin-bacon-worships-kevin-bacon-thanks-to-logitech-google-tv_b10973#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/kevin-bacon-worships-kevin-bacon-thanks-to-logitech-google-tv_b10973</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=10973</guid>
		<category><![CDATA[Campaigns]]></category>
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		<category><![CDATA[Alwin Kuchler]]></category>
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<pubDate>Thu, 02 Dec 2010 13:36:48 +0000</pubDate>
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