Before you jump to conclusions about “The Girl Store,” remember the 1995 movie Rent-a-Kid. In the attempt to make a family comedy classic, Hollywood used the late, great Leslie Nielsen to make light of orphanages and the idea of children being used as a commodity. It was in pretty bad taste.

In stark contrast, The Girl Store is actually dedicated to saving young girls from cycles of sex slavery and underage marriage by acting as an e-commerce website where users can buy impoverished girls the items they need to attain a proper education. The idea grew from StrawberryFrog’s touching web series, “A Girl Story,” developed for Project Nanhi Kali, which asks for donations to help young Indian girls escape a life of second-class citizenship.

StrawberryFrog is launching a physical location of The Girl Store in Manhattan this Thursday. An invitation to the opening reception follows after the jump.

Update: Link fixed!

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