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Posts Tagged ‘Lieven Van Baelen’

TBWA/NEBOKO Combines Video with 3D Animation in ‘de Optimist’ for Delta Lloyd

TBWA/NEBOKO put together a technically ambitious spot for Dutch company Delta Lloyd.

For the spot, supporting the simple concept of a boy negotiating the dangers of the ocean on a small boat — “a metaphor for someone’s financial life, in which insurance company Delta Lloyd helps to respond alert to changes” — TBWA/NEBOKO seamlessly combined video with 3D computer images to create a convincing world. (It’s the Life of Pi of advertising guys!)

Shot in eight days in Almere, Heiloo and Texel by director Lieven van Baelen, with 3D animation added post-production, TBWA/NEBOKP clearly threw everything they had into this one. They even hired Olympic sailor Pieter-Jan Postma to give private lessons to the actor playing the boy in the spot. How’s that for attention to detail?

Since the technically difficult process is, arguably, the most interesting thing about “de Optimist,” it stands to reason that “Making of de Optimist” is well worth a look. Check it out, with credits, after the jump.

And feel free to give me Dutch lessons in the comment section. There’s some voice-over at the end of “de Optimist,” but I have no idea what they’re saying.

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Nissan Taps Google for Technology, Wants Cars to Act Like Skateboards

Nissan is bringing Google Maps to the road, so if you live with a parent or spouse who gets lost regularly and refuses to ask for directions, this car may be a solid investment. Navigation systems aren’t new, but the Google Send-to-Car technology can be accessed and modified remotely. In the sixty-second spot above, you’ll notice Google’s signature blue rope pulling along the Nissan Juke n-tec (I guess nobody will be buying this automobile for the name…) through an unmarked city during the night. And if you’re worried that this promotion will take away the comfort of watching a loved one go crazy in the driver’s seat after realizing he/she is lost, fear not. There’s always the chance that the angry driver will question Google Maps and make up a new route. Then, you can get the popcorn ready.

TBWA\G1 Paris developed the spot and corresponding “Urban Thrill Rides” campaign that will pop across Europe starting this month. Take a second to pay attention to the music, which a rapped by a man who is half-Jay-Z, half-Will Smith, a perfect combination for a European audience. A little pitchy Jay-voice and  some Big Willy over-pronunciation makes everyone happy. Hopefully happy enough for you not to realize that a car is grinding on a median X-Games style. Keep the Google, but maybe next time, we can stop pretending that cars are like skateboards. Safety first.

Credits after the jump.

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