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Posts Tagged ‘Lincoln Bjorkman’

Wunderman Taps NBA Marketing Exec Jamie Gallo

Jamie Gallo copyWunderman has announced the hiring of Jamie Gallo as president of its New York office, “responsible for delivering the full spectrum of Wunderman’s brand experience, customer engagement, data and analytics, and World Health offerings to clients and prospects.” He will report to Wunderman North america President Kass Sells.

Gallo arrives at Wunderman from the NBA, where he was executive vice president, global marketing. During his tenure he helped rebrand the WNBA, led social media initiative and increased online sales of tickets and branded merchandise. Prior to the NBA, Gallo was president of TBWA\Chiat\Day in New York, working with clients such as Nissan, Pepsi, Absolut, Accenture and GSK.

In his new position, Gallo will work with such high profile brands as Best Buy, Citibank, Coca-Cola, Land Rover, Marriott and United Airlines. He has identified finding additional talent to work alongside Wunderman global creative director Lincoln Bjorkman as a top priority. Read more

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Nick Moore Out at Wunderman

nickmoore1We’ve received confirmation from Wunderman that Nick Moore, who has been with the agency since 2006 and has served as chief creative of the New York office of the WPP Group/Y&R agency. From what we’ve been told, and as you see below,the parting is “amicable.” Here’s a statement from Wunderman below.

“After eight years, Wunderman has amicably parted ways with Nick Moore. We thank him for his contributions and leadership during his time as creative director for the New York office.  In the interim, Global Chief Creative Officer Lincoln Bjorkman will take up the reigns with the New York creative leaders reporting directly to him until the appropriate replacement is found.  We wish him well in his further endeavors.” Prior to his joining Wunderman, Moore helped build that was responsible for BBDO’s global Proximity network, worked at what became Tequila\London and won Cyber Lions among accolades in the process.


Here Are Tony Weisman’s Thoughts on Bjorkman’s Departure

lincolnbjorkman1As you may have heard this morn, Lincoln Bjorkman, who moved up to the big chair as CCO of Digitas North America three-and-a-half years ago, will join Wunderman effective Nov. 11 and report to Wunderman chairman and CEO Daniel Morel. In his new role, Bjorkman will oversee the creative efforts of 60 offices in 170 countries for clients including Coke, Shell, Land Rover, Microsoft, Nokia, and Dell among others. According to the Wunderman camp, Bjorkman is only the second global creative director in Wunderman’s history. London’s Steve Harrison first served in the role (2006-2007). Anyhow, the unicorn whisperer that is Tony Weisman, CEO of DigitasLBi North America, reflects for a bit on Bjorkman’s departure below:

“Lincoln Bjorkman shared with me that after ten remarkable years with us, he has decided to leave DigitasLBi for another agency. He will be with us for a couple of more weeks.

What to say, what to write.

When I look for writing inspiration, I often pull up Lincoln’s famous emails. Each shares a piece of news worth writing about. Each written with an artful dose of humor that brings smiles across our faces. Each frothy with authenticity and love for the subject. Each uniquely Lincoln.

I won’t talk about Lincoln’s credentials. They stand like skyscrapers on their own. And, anyone who knows Lincoln knows well that the very last thing he likes to do is praise himself. He much prefers giving the warm spotlight to others. Again, uniquely Lincoln.

Instead, I simply want to say thanks to our resident gentleman, soulful writer, exceptional creative talent, music lover, tireless perfectionist, rock star manager, artist, a tennis player with an awesome forehand, and champion of our formidable creative team that he helped build, nurture and grow. I want to thank Lincoln for making “the work, the work, the work” at the center of why we come to the office every day. I want to thank Lincoln for elevating our creative muscle earning us award-winning, record breaking  creative streaks.

Lincoln, you crushed it at DigitasLBi. We’re just sayin’.

Our very, very best to you.

Tony Weisman
CEO, North America”


We Hear: Digitas NY – Layoffs (Updated)

Just weeks after we reported about impending layoffs at Digitas Health, reliable sources are telling us that Digitas New York proper has now cut some staff including creatives. We’re hearing from tipsters as well, who allege that the number is hovering somewhere around 30. But  we put in a call and email and are awaiting some proper word on numbers, departments affected, etc. Stay tuned.

Update: Sources familiar with the matter confirm that there were 40 cuts made across Digitas offices including New York. We’ve been told that it was not due to client loss, but just part of the agency network’s, sigh, “realignment.” Here is an official statement from the agency: “Reviewing, forecasting, calibrating assets and core business strategies is a standard practice to ensure the real-time, long-term health of the organization. Digitas USA is restructuring for growth for 2012 and beyond, within the dynamic climate of the marketplace. As a result, we had a very mild staff reduction representing less than 2% of work force.”

In other related news, we’ve also received confirmation that Digitas and David R. Mitchell, who served as an ECD in the Chicago office since 2007, have parted ways after 11 years. The agency’s comment:  “David R Mitchell be leaving Digitas mid-July. Lincoln Bjorkman, Chief Creative Officer of Digitas North America is lending his leadership and expertise for a seamless transition for staff and our valued client partners. We wish David the very best in his future pursuits. “