TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Lindsay Lohan’

Air New Zealand Taps Draftfcb for North American Creative Duties

Air New Zealand, you know, the carrier that’s paired its spokespuppet with Lindsay Lohan (above) and once had an animated Al Bundy provide safety tips, has expanded its relationship with Draftfcb, handing North American creative duties to the agency’s San Francisco office. The airline had already been working with Draft’s New Zealand branch, with the latter serving as the former’s brand agency in Kiwi country since January of this year.

DFCB SF beat out multiple agencies in the pitch, which was handled by SelectResources International, and as a result, will be tasked with driving brand awareness and online conversion North America. The agency seems to have the vote of confidence from ANZ brand manager, Western markets John Wilhelm, who says in a statement, “We are confident DraftFCB San Francisco is the right partner to help us lay a strong foundation for sustainable growth and help us take the Air New Zealand brand to the next level in the US and Canada.”

From what the Air New Zealand folks tell us, the brand as of late has been working with agencies on a project basis in North America,  so there was no incumbent in the pitch for this business–though ANZ has retained agencies in the past.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

So, Al Bundy and Lady from ‘Up in the Air’ Get on a Plane…

Air New Zealand continues its quirky, celebrity-driven campaigns with this in-flight safety video starring Ed O’Neill, who now might be best known to young whippersnappers from Modern Family but we know best from Married…With Children, as well as Up in the Air/Two and a Half Men actress Melanie Lynskey. The latter seems like an appropriate choice considering she’s from Kiwi country. In this episode, instead of an awkward interview with the likes of Lindsay Lohan, we see our safety pamphlets in the seat pockets in front of us come to life thanks to the awkward pairing. See if you notice anyone else within the animation and check out some more clips for Air New Zealand here.

Op-Ed: ‘Klout Bomb’ Defined

Do you care about your Klout score? Well, if you’re all hung on “your ability to drive action”, here’s a little ditty from Megan Wintersteen, strategic planner at Blacksburg, VA-based digital shop Modea, who discusses the art of “Klout bombing.”

The credibility of a Klout score has been a controversial topic for some time now. Regardless of whether or not you believe in it, one thing is for sure – Klout has spawned one of the most spectacular Internet pranks to date: Klout Bombing.

Klout is a tool that measures the influence of a social media user across a variety of topics. Beyond Klout-assigned topics of influence, users may also award +K’s to each other as a demonstration of expertise.  A Klout Bomb occurs when the awarded topic is something sarcastic, ironic or derogatory towards that person. In other words, something he or she typically would not want to be affiliated with.

I would know because I’ve been Klout Bombed.

One of my wise-guy coworkers decided it would be funny to +K me in “Prison” on Klout (for the record, I’ve never been anywhere near a prison). After expressing my dissatisfaction, other coworkers and friends found entertainment in increasing my influence in “Prison,” and it ultimately became a running joke around the office.

Read more

Air New Zealand Puppet Interviews Lindsay Lohan

In the past, Rico the weird New Zealand Air spokespuppet has partied with celebrities ranging from Snoop Dogg to David Hasselhoff. In this episode of “On the Skycouch with Rico,” the squirrel/marsupial puppet sits down with notorious Hollywood bad girl, Lindsay Lohan, who was serving her time under house arrest after stealing a $2500 necklace.

During the nearly five-minute run time of this video, Rico compares Lohan’s breasts to Kim Kardashian‘s, gets some canned laughs with risque malapropisms (“papsmearazzi” is apparently a winner) and bestows expensive looking necklaces on Lohan, saying, “Don’t worry. They’re paid for.” Is New Zealand Air attempting to compete with Spirit Airlines for the number one spot among airlines whose advertising is wrought with dirty jokes about shamed celebrities? As one commenter on NY Magazine‘s entertainment site points out, is the fact that Lindsay made money while under house arrest sadder than the infomercial itself?

Tuesday Odds and Ends

-Droga5 and Bing’s Decoded campaign for Jay-Z won the Outdoor Grand Prix. link

-Barbarian Group parent Cheil won the Media Grand Prix while Network BBDO Johannesburg picked up the Radio Grand Prix. link

-The Cannes Twitter Garden has returned. link

-House arrest can’t stop Lindsay Lohan from shooting commercials (above). link

-AKQA CCO Rei Inamoto tells us why agencies should act more like tech startups. link

-New York social media agency Mr. Youth is moving to Park Ave. link

-TBWA chairman Jean-Marie Dru talks about the Cannes Creative Effectiveness Lion. link

-O&M’s sustainability practice OgilvyEarth has a revamped website. link

-ONE at Optimus signed Kipp Christiansen as executive producer.

-The ASA rejected complaints that the recent Fallon-created Cadbury ad was “racist.” link

-W+K Portland is calling all locals to visit its Farmers Market tomorrow. link

-Have you walked along NYC streets and seen these NSFW mock ads? link

 

Friday Odds and Ends

-Goodby launched a new campaign for Foster Farms (above). link

-Starbucks and Marvel: A brilliant marketing strategy? link

-Apple gets top honors at the Brand Excellence Awards. link

-MySpace should just give it up already. link

-The Google Music testing begins. link

-Lindsay Lohan rebrands. We think it’s now just Ms. Lindsay if you’re nasty. link

-Get ready, Fanta fans. The brand will unveil a global marketing integrated marketing platform on March 29. link

Former McCann SF Head of Production Goes to Rehab

Before your ears start perking up too much, it’s not as scandalous as you’d think, but Vince Genovese is in fact going to Rehab–the content creation/production company, not Lindsay Lohan‘s home away from home.

Genovese, who joins Rehab as partner/director of production, arrives from McCann SF, where he director of broadcast production for the last two years at both the SF and LA offices. During his time at McCann, which he joined in 2006, Genovese played a role as a producer of spots for the agency’s grandiose Halo 3 campaign–including “Hunted,” “Enemy Weapon” and “John 116 Memorial”–that ultimately picked up both the Titanium Grand Prix and One Show Gold Pencil in 2007.

Before McCann, Genovese served as a senior producer at the SF offices of Y&R, TBWA\Chiat\Day and FCB and also freelanced for the likes of Goodby and Venables Bell & Partners. As for Rehab, the prodco has worked with many of the aforementioned agencies as well as Pereira & O’Dell, which recently won a One Show Interactive Gold Pencil for the Lego “Miniman” web series. The shop also counts clients including Banana Republic, Hyundai, Doritos and LG.

Tor Myhren Takes Prez Post at Grey NY

Now that Grey NY has seemingly adjusted to its “faster environment” via the new space, the agency’s CCO Tor Myhren is getting a promotion to president. Myhren will remain on as chief creative officer, but will become the agency’s first-ever creative to lead the flagship office.

As for his pedigree, Myhren joined Grey as CCO in 2007 from Leo Burnett Detroit, where he was ECD on the GM business. Prior to that, Myhren was a CD at TBWA\Chiat\Day LA and was a founding member of Wongdoody. During his tenure at Grey, though, Myhren has led work on the DirecTV business and Lindsay Lohan‘s fave campaign, the Super Bowl E*Trade baby spot, along with helping the agency win clients such as the NFL and Red Lobster in the process.

Myhren will continue reporting to Grey Group’s chief exec, Jim Heekin, who says in a statement regarding Myhren’s bump up, “This well-deserved promotion, coming as we close the best year in Grey New York’s history, recognizes the pivotal role Tor has played in our successful revitalization and opens a new chapter in our emergence as an industry leader.”

It seems to have taken a little while for Grey’s NYC operation to find an official new president. If you remember, Steve Hardwick left Grey in early 2009.

Y&R Fights Arizona Racial Profiling with Some of Their Own

In April, Arizona Governor Jan Brewer signed SB1070 into law, making “looking like an illegal immigrant” a searchable offense in her state. Despite drawing nationwide criticism for approving the controversial, racist law and for reallocating $10 million of federal money from education to border control, Brewer was reelected on Nov. 3. After a summer of protest and anger, Arizona is still using its law enforcement to racially profile Latinos in their state. Considering that Arizona used to be part of Mexico, this accounts for an awful lot of people being racially-profiled for as long as at least another one of Brewer’s terms in office.

In order to continue protesting the law, the Border Action Network teamed up with Y&R NY to help turn the racial-profiling back onto Governor Brewer. The Profile the Governor website adopts the governor’s methods of reasoning, concluding that if every Latino-looking person could be an illegal immigrant, then everyone blond, Caucasian woman could be the governor of Arizona. This includes random people on the street, Reese Witherspoon in Legally Blonde, and even Lindsay Lohan during her prison mugshot.

So, find a photo where you’re at your whitest and most blonde, upload it to the website and find yourself at the head of Arizona’s state government. Really, who can tell the difference?

Credits after the jump.
Read more