PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Line Postmyr’

David&Goliath, Kia Reveal Extended Version of Super Bowl Spot, ‘The Truth’

Yesterday, we brought you news of David&Goliath’s teaser for their big game spot, “The Truth,” promoting the all-new 2015 K900, Kia’s first-ever luxury car. Today, David&Goliath and Kia revealed the extended, 90 second version of their Super Bowl ad, designed to “dispel the notion that tradition and history are what makes a luxury sedan,” according to Michael Sprague, executive vice president of marketing & communications, KMA.

“The Truth” features Laurence Fishburne reprising his role as Morpheus from The Matrix. Morpheus offers a couple waiting for the valet outside a restaurant a choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” (Spoiler alert: They take the red key.)  Fishburne repeats the word “luxury” ad nauseum during the spot’s first 30 seconds or so, really hammering home that Kia is now offering a luxury vehicle. The spot manages to contain a lot of the Matrix references you’d expect, like a bending spoon and an explosion filled action sequence. But at the same time, “The Truth,” via Fishburne, manages at least one big surprise.

The 60 second version of “The Truth” will debut during the third quarter of the Super Bowl this Sunday, Feb. 2, launching the Kia’s campaign for the 2015 K900 in earnest, and marking Kia’s fifth consecutive year advertising in the big game. You can expect more Matrix-themed advertising from David&Goliath and Kia. Before and after the Super Bowl, David&Goliath’s integrated campaign “will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films.” Credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

David&Goliath Reveals Teaser for Kia K900 Super Bowl Ad

With the big game less than a week away, the folks at El Segundo, CA-based David&Goliath have released a teaser for their Kia K900 Super Bowl spot.

The “Official K900 Game Day 2014 Teaser” sees Laurence Fishburne reprising his role as Morpheus from The Matrix trilogy. Morpheus returns to the Construct, where he fiddles with a classic Radiola TV set in an attempt to kick back with some chips and watch the big game. The trailer doesn’t really let us know what to expect on Sunday, other than Fishburne as Morpheus sometime in the third quarter, as it’s designed to keep us guessing. The spot won’t be the first featuring Fishburne promoting the K900, as he narrated December’s “Preconceived Notions” ad, which may offer more clues to the Super Bowl spot than the teaser itself. Stick around for credits after the jump. Read more

Dr. Pepper, Deutsch LA Continue Advocating Individuality, Now with Slice of Life Approach

Alas, there are no “T-shirt uniforms” to hammer home the message of individuality in this latest Dr. Pepper campaign from Deutsch LA, which is now eschewing grandiose productions and blockbuster cross-promotions to instead focus on real people, real stories. The above spot, dubbed “One in a Billion” (title track courtesy of the Vinyl Hearts), should give you the basic gist of how the agency’s ongoing “Always One of a Kind” campaign for the soda brand is evolving.

The heartwarming, human interest angle is one that’s been tread on aplenty, but it’s a somewhat interesting detour considering that at the end of the day, all agency and client are doing are selling soda. Will it take this year? Who knows, but in the meantime, check out out two specific stories, one focusing on a model-turned-boxer and the other a mother of five/roller derby queen along with credits after the jump.

Read more

Warning: ‘It’s Bo Time’ at Bojangles

Never heard of Bojangles’? Don’t be too surprised. According to their website, Bonjangles’ are only located in these states (and Honduras, for some reason). They’re like Chick-Fil-A or Popeye’s, but only located in SEC country where people talk in a drawl and most folks subsist on a diet of exclusively chicken and biscuits. It’s a strange place, the south, so their televisions ads must seem as odd to those in the godless north as the idea of wearing a button down Confederate flag shirt to a fancy restaurant. It would seem, for example, that Kentucky is apparently too forward thinking for a Bojangles’ franchise.

It would make sense in this case that “It’s Bo Time” is Bojangles’ slogan, after “Ain’t no party like a Bojangles’ party” proved to be a bit of a mouthful (kidding). In the spot from production company HELLO!, LA titled “Coach,” the high school (or college) football coach in question truly deserves some sort of award for his acting chops. When his players pour a bucket of hot chicken grease on his back, wow does he look surprised!

Residents of the southern United States, this is how stupid a production company from LA thinks you are. This is how stupid BooneOakley, NC thinks you are. This is how stupid a fast food restaurant thinks you are. They think you’ll find this crap hilarious. You know what? Yankees assume you’ll laugh at this, too. This whole campaign is a sad mess of condescension being vomited out in your face with a side of gravy.

Two more spots and credits after the jump, including one ad that offers a quarter gallon of iced tea for 99 cents.

Read more