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Posts Tagged ‘Linus Karlsson’

Commonwealth//McCann Stokes Manchester United Pride for Chevy

A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.

Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. Read more

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Tuesday Odds and Ends

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-Commonwealth/McCann creative chairman Linus Karlsson (pictured left, above)has launched a new “strategic, action-based creative company” called MING. Joining Karlsson, who will serve as CCO/chairman of the new operation, in the leadership mix are Brian DiLorenzo, CEO; and president Tara DeVeaux, who joins from BBDO where she served as EVP/account director. MING will be based in midtown NYC and run independently though it will partner with McCann Worldgroup. As for Karlsson and DiLorenzo, the pair will continue in their current roles at Commonwealth/McCann (the latter will continue supporting global production for the agency). link

-L.A./Dallas-based sister production companies Lucky 21 and Directorz have united under the moniker Lucky 21, which will represent directors including Jeff Bednarz, The Chartrands, and Tom Ryan. link

-A Nielsen study reports there was a 43% increase to $378 million for U.S. TV soccer ad dollars in 2013 versus $266 million in 2010. link

-Leo Burnett has released its 27th annual Cannes predictions listing. link

-Speaking of Cannes, it apparently costs quite a pretty penny per person to enter according to Business Insider. link

-Bi-coastal production company Tool has added interactive  director Aramique to its roster. link

-Here’s an infographic on “the art of deceptive advertising.” link

-Digiday posts five takeaways from native advertising. link

CP+B Alum Reilly Heads to McCann as Part of Global Creative Shift

robreilly1Barely a month after parting ways with Crispin Porter + Bogusky, Rob Reilly, who last served as partner/worldwide chief creative officer at said agency, has moved over to McCann Worldgroup, where he assumes the role of global creative chairman. Reilly, who spent a decade at CP+B, and now joins an agency that is promoting Linus Karlsson to creative chairman of its Chevy-focused unit, Commonwealth, and Andreas Dahlqvist haCCO of said unit as well as president of the McCann Creative Leadership Council. Karlsson and Dahlqvist had previously served as CCO and deputy CCO, global brands, respectively of McCann Erickson.

In a statement, McCann Worldgroup chairman/CEO Harris Diamond says, “With the addition of Rob and with Linus and Andreas’ new roles—teamed with Luca Lindner (President, McCann Worldgroup) and our other Worldgroup creative leadership that includes Prasoon Joshi, Washington Olivetto, Joyce King ThomasMonica Moro, Leandro Raposo and John Mescall, as well as the rest of our creative teams around the world—we continue to strengthen our focus on global client leadership and our commitment to delivering McCann’s highest standards of creative excellence.”

JWT/Team Detroit’s Pascoe Takes Creative Reins at Commonwealth

Well, this was the tip that we received verbatim yesterday afternoon that pretty much nailed it: “gary pascoe – ECD at Team Detroit.. or was. he’s gone. Left on his own. Leading up some other DET shop.” And yes, the McCann camp has announced that Pascoe is indeed leading another Detroit shop, namely its Chevy-focused, IPG-owned unit Commonwealth. Pascoe is joining as agency as chief creative officer, North America. Most recently, the creative exec spent three-and-a-half years as ECD at JWT/Team Detroit, serving as ECD on not only various Ford accounts, but others including Sports Authority and Etch-a-Sketch.

In a statement, Linus Karlsson, chief creative officer for global brands at Commonwealth overseer McCann Worldgroup, says, “Gary is an incredible talent who is going to bring the kind of creative passion and leadership that will help define Commonwealth moving forward and build on the momentum we have seen over the last few months. He is behind some of the best work in the category and we are incredibly happy to have him join the team and help us tell the Chevrolet brand story in exciting new ways.”

While we reported about cuts last week at Commonwealth, our sources mentioned that the agency was also hiring aplenty and Pascoe is actually just one of several additions to the creative team. Along with the new CCO, the agency has also brought on Bob Guisgand, Duffy Patten and Erika Kayuk as creative directors. Prior to joining Commonwealth, Guisgand and Patten served as CD/art director and CD/copywriter, respectively, at Fallon while Kayuk, who will focus on Chevy.com, arrives from Organic.

As for Pascoe, the newly minted CCO also spent several years as a senior creative at the likes of BBDO Detroit/NYC as well as TBWA\Chiat\Day L.A., the latter of which he worked on past and present clients including Nissan, PlayStation and Taco Bell.

Commonwealth Drives Out New Chevy Campaign During Grammys

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Sony Xperia Makes Short Trip Home an Adventurous One

McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adventure, albeit a short one, in this ad called  “One Block,” which comes equipped with the obligatory Amazing Spider-Man tie-in as well as some chipper Matt & Kim music and, why not, a raging war scene. Our smartphone-loving protagonist, though, is totally impervious (sound familiar?), weathering it all and finding comfort in the safety of his home, couch and furry friend. Uh, dude, look behind you. Credits after the jump.

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Karlsson Named CCO of McCann Global; Bryan, Murphy Promoted to NY Co-CCOs

We’ve been hearing from tipsters all afternoon and just received confirmation from McCann that the agency network’s New York and London creative chairman, Linus Karlsson (pictured), has been officially named CCO for global brands. Karlsson was hired by McCann 15 months ago from Mother NY.

According to a statement from McCann, “Karlsson will focus on the network’s global clients, including his creative leadership role in Commonwealth, the joint venture created to manage Chevrolet globally. Karlsson will maintain his title as Chairman of McCann New York and London.”

Of course, Karlsson’s expanded global responsibility has left a bit of a hole in McCann’s New York office. The agency is filling it by promoting Sean Bryan and Tom Murphy, previously co-ECDs for McCann’s Verizon business, to NY co-CCOs.

And, in case these weren’t enough promotions/position changes for you, we should also mention that Andreas Dahlqvist, a member of McCann’s global leadership collective, will work with Karlsson as deputy global CCO. Dahlqvist will also be maintaining his current role as vice chairman of McCann NY. Now, who wants to make a colorful infographic of all this?

Great Ad Minds Dress Alike in ‘Partnerganger’

In agencies, the ol’ buddy system has its benefits. From agency head honchos to creative director teams to the traditional copywriter/art director duo, working in close quarters with someone ensures that strategies and ideas meld together in a cohesive who. Of course, sharing a creative brain with someone else can have different, unexpected consequences.

TBWA/Chiat/Day art director Lacey Waterman is documenting an interesting phenomenon occurring in agencies across the globe. Yes, agency partners are going so far as dressing in a similar fashion, and Waterman is compiling photos of these instances, done purposefully or coincidentally, on her Tumblr, “Partnerganger.” Above, you’ll see that McCann Erikson’s Linus Karlsson and Andreas Dahlqvist opt for a never-out-of-style black sweater/rolled-sleeved dress shirt combo, and my, do those gentleman look dashing!

See what happens when “TWINSIES!” goes wrong here. Really, did they call each other before work to coordinate their wardrobes or what?

GM Taps GS&P + McCann to Lead Global Chevy Biz

Odd, but interesting turn of events as rival holding companies Omnicom and IPG earlier joined forces to create “Commonwealth,” which will now serve as global AOR for Chevrolet. Specifically, the Chevy business will be jointly handled by Goodby and McCann Erickson and based in Detroit. Guess our tip from yesterday afternoon stating verbatim that “GSP is going to win the Chevy business” was pretty spot-on.

GM’s VP, global CMO Joel Ewanick explains in a statement, saying, “This is the first time that two large marketing communications holding companies have come together to form a single company. Commonwealth will be based right here in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand.” The four creative execs at Commonwealth will consist of creative chairman/GS&P namesake Jeff Goodby, Washington Olivetto, McCann London/New York CCO Linus Karlsson and Prasoon Joshi.

We suppose the alignment of two major agencies, following a six-month review, shouldn’t be too far-fetched considering Goodby has been working on domestic advertising while McCann has handled a fair amount of global work. Responsibility for global efforts, according to the announce, will be transitioned by Commonwealth, save for China, India and Uzbekistan, which will continue handling regional efforts assigned to their specific agencies. We’ve been told China and India were not part of the RFP, though McCann has been leading the ad accounts for Chevrolet in said countries.

 

J. Lo Has the Music in Her, Kohl’s Clothing on Her

In Jennifer Lopez‘s first commercial appearance since that whole FIAT fiasco and director Darren Aronofsky‘s first ad since graphically depicting the horror of meth addiction, the two Hollywood stars are joining forces in a lighthearted TV spot for Kohl’s department stores.

In this spot from McCann NY, Aronofsky seems to be finally giving a gift to those who assumed his film Black Swan would be about dance and not Natalie Portman going hilariously insane. The “Classic: Remixed” title is both referring to J. Lo’s clothing line’s twist on spring fashion staples as well as her own twist the Kiki Dee Band’s 1974 single, “I Got the Music in Me.” Add to that a supporting cast of male back up dancers, and you have what may be a look inside Aronofsky’s strong desire to direct a sequel to Save the Last Dance. Credits after the jump.

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