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Posts Tagged ‘Lisa Seward Perry’

TBWA\Chiat\Day Alum Latest to Join Partner Ranks at Naked

Former TBWA\Chiat\Day chief strategy officer Carla Serrano is heading to Naked Communications’ New York office to assume the role of partner. Serrano will officially take her post on Feb. 15 and work alongside fellow Naked partners Paul Woolmington and Neal Davies.

During her time at Chiat NY, Serrano helped the agency win accounts including Planters and Kahlua, served as a strategic advisor to agency client Kraft and oversaw the launch of TBWA unit, Being. Prior to that, the 20-year industry vet was a director of planning at Berlin Cameron United/Red Cell, where she managed global accounts including Coca-Cola, Samsung and Moet Hennessy. Serrano’s hire in NY follows Naked’s recent appointments of Lisa Seward Perry and Amy Sheil to co-partners in Minneapolis.

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Naked Nabs New Co-Partners

Naked Communications wants you to know it’s still ticking as the agency’s announced that it’s hired Lisa Seward Perry and Amy Sheil to serve as partners in its Minneapolis office. By bringing¬† on Seward Perry and Sheil aboard, this marks Naked’s first major expansion since opening its NYC office four years ago.

Seward Perry and Sheil both served as media directors at Fallon and CP+B, respectively, but interestingly enough, the latter succeeded the former at Fallon. But while at Crispin, Sheil worked on accounts including Best Buy and Domino’s while Seward Perry won Cannes Media Grand Prix at the Minneapolis-based agency before starting her own firm, Mod Communications, in 2007.