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Posts Tagged ‘Lisa Topol’

Grey Stages Ewing Energies Takeover for TNT’s ‘Dallas’


If you own a car and live in Manhattan, you’ll have reason to celebrate this Monday, especially if you’re a fan of TNT’s Dallas reboot.

To celebrate the season 3 launch of Dallas, Grey New York is organizing a gas station takeover for TNT, with the mystery location being transformed to a Ewing Energies station with prices that will drastically undercut the competition (although 1978 prices may be a bit too much to hope for). The show’s star, Josh Henderson, will be on hand to cut the ribbon and announce the price.

Grey has launched the campaign with a video message from Henderson on the Dallas Facebook page. A multimedia campaign will lead up to the event on Monday, including “radio promotions, billboards, wrapped oil tankers,” more video messages from Henderson, and “a New York Times ad announcing the price cut.” The actual location of the Ewing Energies gas station will be kept secret until Monday, so a keep eye on this campaign, especially if you’re keen on getting some cheap gas after the weekend. This should be a fun way to launch the new season, and we’re guessing the slashed cost of gas at the station will draw quite the crowd and garner a lot of attention for the show.

“Producing a campaign for TNT that effectively showcases how the world’s most powerful fictional family, the Ewings, can blur the lines and wield enough power to change something in the real world is the type of work that Grey lives and breathes for,” says agency executive creative director, Lisa Topol. “Fans will just have to wait and see how generous the Ewings will be with the final price of gas.”

One thing is for sure, though, this guy is excited:


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Yep, It’s Friday, So it Must Mean Another Grey Appointment


No, no, it’s not another group creative director gig handed at Grey, but perhaps something bigger, specifically the title of executive creative director. Derek Barnes, who spent the last two-and-a-half years serving as a CD at Anomaly, and his old W+K cohort Lisa Topol, who worked on Jordan Brand among other things while at the latter agency, have joined Grey NY has ECDs according to, yep, a memo, sent to staff yesterday afternoon. As you’d expect, we have Tor’s words to share verbatim. Read below and after the jump.

“Today is a great day at Grey, as two of the biggest creative stars in our business have joined us as ECDs. Lisa Topol and Derek Barnes are officially in the house, and will be overseeing a group of clients including the NFL, Pringles, Downy, Hasbro, and Turner’s TNT and TBS. I cannot tell you how stoked I am to have this kind of creative firepower and world-class leadership as a part of our squad.

Derek Barnes’ resume is ridiculous, and I’ve been trying to hire him for 3 years. Remember the amazing Nike ad with kids mimicking every classic Michael Jordan move? That was Derek. Remember the Agassi/Sampras guerrilla tennis match in the middle of a New York City street? Derek again. Remember Nike’s Michael Vick Experience? Derek Barnes. Many of your favorite SportCenter commercials? Derek. Last year’s #1 Super Bowl commercial with the Budweiser Clydesdale finding his old owner? Yup. This dude did some of Nike and ESPN’s most famous ads, is responsible for helping craft the voice of Brand Jordan, and spent 9 years under the wing of Dan Wieden. From Dan he learned to lead and inspire creatives, and do really, really great work. Derek specializes in storytelling. His tone is never slapstick, never goofy – always authentic and always relevant. Most importantly, Derek is a thoughtful creative leader who other creatives want to work for and with. He was born and raised in New O!
rleans, waiting decades for the Saints to have a winning season. This taught Derek patience. It also made him an absolute football fanatic. He’s shocked to know his morning ritual of checking NFL news is going to be actual, billable work. He lives with his wife and two sons in Jersey, with the understanding that if anyone develops an accent they’re getting the fuck out. Derek has a stalker-level fascination with the band Oasis, and digs weird things like yoga, kayaking and golf.

Derek, on his worst summer job:  ”Working in a ‘take-out-only’ fried chicken place the size of a garden shed.  Without moving, I could reach the refrigerator, fryer and cash register.  I was told if a grease fire broke out, to pull a handle on the wall and the structure would fill with fire retardant foam up to my neck.

Lisa Topol (Leesa Toe-pull) is passionate about the work and says what she believes. Her creative style is unique and often has a smile – Lisa is funny. VERY funny. I’m sure you’re familiar with her Wheat Thins work on air right now. While laugh out loud hilarious, it’s driving business, winning awards, and making people talk about Wheat Thins for the first time in, well, ever. Her IBM and ESPN work is smart and makes you think. Her work on Brand Jordan (she worked with Derek then at Wieden+Kennedy) is thoughtful and inspiring. Lisa has been at Chiat/Day the last several years running a majority of their brands, including Wheat Thins, Nivea, Kahlua and Twix. Who could forget her social media campaign for “Keep a Child Alive” in which they killed famous people like Kim Kardashian and Alicia Keys. Actually they killed them on Twitter, which resulted in a massive freak out by millions of followers, a flood of PR, and raised a million bucks for the fight against AIDS. Lisa als!
o made Schick vagina trimmers an internet sensation, and transformed an entire marketing segment with the famous Kotex tampons campaign that put FCC regulations and girls wearing all white to task. From tampons to tennis shoes, her unique style usually results in provocative, pop-culture-worthy work. She has two dogs, Schmutzy and Wedgie who have won gold and silver medals in those dog agility competitions like the ones on ESPN (this is not a joke. I think.) She’s sung karaoke with N Sync’s Lance Bass, makes custom jewelry with her sister, plays tons of tennis and loves the New York Giants.

Lisa, on the beginning: “Let’s see…before I went into advertising I was pursuing a PhD in religion in 19th Century Victorian literature, but it occurred to me that the market for that topic was starting to dry up.”

Needless to say, I’m thrilled we all get to work with these two gems.
They will undoubtedly make the work better, deeper and more famous.
Good times. Good times.

TBWA C\D NY’s Topol Leaving, Possibly Heading to Grey

No, there isn’t a memo to be had on this go-around as we’ve yet to receive confirmation from the Grey camp on this. Yet, sources familiar with the matter have confirmed that Lisa Topol, creative director/copywriter who’s spent the last three years at TBWA\Chiat\Day New York, is leaving the agency and is perhaps assuming yet another GCD position at Grey NY.

Topol joined Chiat NY three years ago as creative director on the agency’s Kahlua and Twix accounts. Along with said clients, she also subsequently served as CD on the celeb-driven Keep a Child Alive campaign from 2010, on Wheat Thins as part of TBWA’s Being unit and did this for GE as part of its “Throttle Up” effort during Creative Week 2012. During her 15-year ad career, Topol also spent three years as creative director at JWT NY on JetBlue and Smirnoff, served as senior copywriter at W+K NY and held a similar position at Ogilvy NY early on.