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Posts Tagged ‘Lisha Tan’

Tuesday Odds and Ends

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-Omnicom Media Group has signed a two-year, $230 million deal with Twitter that will integrate the holding company’s Accuen unit with the social network’s mobile ad exchange, MoPub. link

-In other Omnicom-related news, TBWA has taken a majority stake in 15-year-old German agency, Heimat. link

-The Mill+ has welcomed Elastic alum Lisha Tan (above) as an art director in its Los Angeles studio.

-Y&R New Zealand head of copy Carlos Savage is heading over to the agency’s New York office to serve as ACD on the global Land Rover account. link

-WPP-owned AKQA has taken a 20 percent stake in Tunepics. link

-A director of earned media at Huge goes somewhat on the defensive on Twitter about a recent Business Insider piece on the agency. linklink

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McGarryBowen Shows Off Verizon’s Tech Solutions with a Little Help from Philip Glass

We’ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called “Powerful Answers” actually marks the wireless carrier’s first ever corporate branding campaign. Set to the sounds of legendary composer Philip Glass, Verizon veers from the usual Wireless and/or FiOS promotion to, according to parties involved, “showcase tech solutions that no one knew they did.” As you can see in the spot directed by Park Pictures’ Lance Acord above as well as the anthem clip below, some Verizon folks are lab rats whose tech prowess translates into solutions for medical emergencies just as easily as they could the classroom. We didn’t know there was side to them, but hey, you learn something new every day. Exhaustive list of credits after the jump.

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