-Cole & Weber United is behind the first spot in 30 years for apple juice brand, Tree Top (above).

-Did Facebook panic when deciding to purchase Instagram? link

-LJ Kobe, former director of emerging media at AT&T, has joined Ignited’s New York office as group media director.

-A GroupM study forecasts that digital ad spending will exceed $98 billion this year. link

-Yodle alum Steve Liu joined Tribal DDB New York as digital strategy director, SEO.

-Editor/partner Eric Zumbrunnen and editor Stephen Berger have returned to the commercial roster of bi-coastal/London-based Final Cut.

-Someone decided to imagine a conversation between Leo Burnett, Bill Bernbach and David Ogilvy on the topic of social media. link