Posts Tagged ‘Lori Senecal’
MDC Partner Network has named Lori Senecal as president and chief executive officer, Adweek reports. Senecal arrives at MDC from Kirshenbaum Bond Senecal + Partners (kbs+), where Ed Brojerdi will inherit her role as chief executive officer. Senecal will begin the position in September, working closely with MDC Partner Network CFO/COO Andre Costereporting and reporting directly to MDC CEO Miles Nadal.
In the position, a new role for the division, launched last year to house MDC agency operations and corporate strategic resources, Senecal will “provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.” Senecal will also join the board of directors for the holding company.
Before joining kbs+ back in 2009, Senecal served as president of McCann Erickson New York, while working on global accounts such as Coca-Cola and Nestlé. Before that she served as global chief innovation officer at McCann Worldgroup and co-founded TAG Ideation at McCann Erickson.
After spending the last year as head of new business/comms at Mother New York, Kerry Fitzmaurice is joining up with MDC-owned kbs+ in the newly created position of chief marketing officer. It should be familiar territory for Fitzmaurice as she spent nearly three years at fellow MDC-owned agency 72andSunny, last serving as director of earned media prior to joining Mother. Regarding Fitzmaurice, who will officially assume the role of CMO on Dec. 2, kbs+ chairman/CEO Lori Senecal says, “We’ve hired Kerry to focus on positioning and marketing our brand as kbs+ continues to expand globally into markets in Europe and Asia and add additional inventive capabilities to our offering. Kerry’s drive and entrepreneurial spirit make her a great addition to our team as we continue to reinvent the modern agency network.”
Just over a year after officially joining KBS+P as content strategy lead, my old Crain colleague Jonah Bloom has moved up the ranks, taking on the role of chief strategy officer at the New York-based MDC agency. Bloom (pictured) replaces Mick McCabe, who had spent the last two-and-a-half years as CSO at KBS+P but is moving on to a new opportunity (sources tell us that he didn’t apprise KBS+P of his next destination).
Explaining Bloom’s new role, KBS+ CEO Lori Senecal says, “”Consumers’ digital and social behaviors cannot be considered in isolation from their other behaviors. This is particularly true as mobile devices blur the lines between online and offline behavior. It’s important to recognize that and reflect it in the way we think about brands and their connections with consumers. That’s why we are integrating all of our strategic planning into one group, under Jonah’s direction.”
As Senecal mentioned, Bloom’s move up signifies a reorganization of KBS+P’s strategy offering, which will now incorporate digital, content and social as well as brand strategy.
-Organic picked up digital AOR duties for Quaker Oats brands including Quaker Oats, Quaker Chewy Granola, and Quaker Rice Cakes.
-L.A.-based prodco Boxer Films added director Kevin Fitzgerald to its roster.
-Panera Bread tapped Cramer-Krasselt as its new creative AOR. link
By now, you probably know that Thom Gruhler has moved up from the McCann NY ranks to a global managing partner role at McCann Worldgroup. Anyhow, here’s a memo regarding the promotion of the fine-dining aficionado, who succeeded Lori Senecal in 2009, from Worldgroup CEO/chairman Nick Brien:
“To all McCann Worldgroup Employees,
As we continue to embark on our transformation together, our global leadership must have a blend of product excellence and leadership vision, delivered with passion, commitment and consistency.
To this end, I am pleased to announce that Thom Gruhler will be elevated from a New York-centric role to a new global post of Global Managing Partner, Telecommunications & Technology, while continuing to partner with the McCann New York-based team on our important Verizon account. As a new and critical role within the organization we plan to expand to other categories in the coming months.
In his new post, Thom will help our agencies around the world further develop their telecommunications and technology expertise, which is an area of explosive global growth. We are delighted Thom has agreed to assume this significant new role, which reflects his deep experience in marketing and advertising, as well as a passion for the sector.
As many of you know, Thom joined McCann in 2004 as head of the Verizon Wireless business, an account he had helmed since 2002. Three years later, he added the post of Director of Account Management for the agency, and later was named Worldwide Account Director of McCann Erickson. In 2009 he was named President of the New York agency. Prior to focusing on telecommunications and technology, Thom’s experience included managing such accounts as Chevrolet, DaimlerChrysler, Hilton and Salomon Smith Barney.
Thom is a proven leader in the fiercely competitive and growing telecommunications and technology category, and he also understands how to leverage the capabilities and power of McCann Worldgroup.
Please join me in congratulating Thom on his new responsibilities.”
Are you anxious to enjoy some fine-dining courtesy of McCann NY and its president, Thom Gruhler? Well, however positive or negative your response is to that question, the agency’s posted on Twitter that it will give its 10,000th follower an opportunity to chat with Gruhler over a nice meal. For background, Gruhler joined McCann in 2004 and eventually succeeded now-KBS+P partner Lori Senecal in 2009, taking over as EVP, global account director on Verizon in the process. Bon appetit, epicurists.
We assume this is a major topic of conversation amongst the MDC PR community, which is assembling in NYC this week. Miles Nadal‘s holding company announced that its Big Apple-based agency, Kirshenbaum Bond Senecal + Partners, is teaming up with sister shop Allard Johnson to create KBS+P Canada.
The rebranding will affect Allard Johnson offices in Montreal and Toronto, which serve clients ranging from Subway to Merck. KBS+P Canada’s leadership includes Allard Johnson alum Mario Daigle, who has been appointed president, while Allard Johnson CEO Terry Johnson will assume the role of chairman, KBS+P Canada and Cameron Wykes will take on the dual roles of president, BabyRobot and GM, KBS+P Toronto. On the creative front, Dan Pawych is now CCO of KBS+P’s Canada operation. All parties involved up north will report to KBS+P president/CEO Lori Senecal.
More: “Adrenalina Merges Into KBS+P“
Ever wondered what KBS+P partner Lori Senecal would look like with a Che Guevara beret? Well, look no further than the image above, which features MDC chief Miles Nadal applauding this painting that was presented at the agency’s “Blue Chairs” event that took place in NYC on Sept. 16.
One rather excited tipster tells us:
“The revolution continues at KBSP!!!…It was a day of sharing, laughing and of course drinking. Our brave leader, Lori Senecal, was even presented with a Che inspired poster in her likeness that read ‘viva la kbsp.’ Have a look at the photos and get a look at the agency of the future.”
More: “KBS+P Creatives Split for McCann“
The IAB MIXX Awards gala took place last night incase you didn’t know and HBO’s True Blood was the big winner, taking Best in Show for the “Hacking Reality” campaign, which was created by the premium cable network and Digital Kitchen (which is also responsible for the show’s brooding intro).
The comprehensive campaign included co-branding efforts, online, outdoor, print, viral videos, etc., etc. Like other awards shows before it this year, MIXX also bestowed Gold prizes upon HBO for the BBDO-created “Imagine” campaign, which earned top honors in the Digital Integration and Brand Awareness & Positioning categories. For the full list of winners at MIXX 2010, which featured judges such as Jeff Benjamin and Lori Senecal, click here.