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Posts Tagged ‘Lou Aversano’

Lou Aversano Named CEO of Ogilvy & Mather New York

Lou Aversano_Ogilvy smallToday Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

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Here’s the Ogilvy Memo Regarding E*Trade Win

By now, word is out and widespread that Ogilvy has taken the reins on the E*Trade account, which WPP sibling Grey NY of course resigned at the end of June. Whether they keep the baby or not is a story yet to be told, but according to the Spy line, O&M was one of the frontrunners on the business from the get-go. Anyhow, we’ve read recently installed E*Trade CMO Liza Landsman‘s perspective. Now, let’s pass the mic and read Ogilvy’s courtesy of New York COO Lou Aversano. Read on below and after the jump.

“ALL NA STAFF

July 23, 2013

E*TRADE

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