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Posts Tagged ‘Lou Reed’

BBH NY ECD Ari Weiss Takes Us Behind the Cube for PS4′s ‘Perfect Day’

I don’t own a PS4, but I catch myself periodically humming the cover of Lou Reed‘s “Perfect Day” in BBH NY’s video game spot with the same title. For a brief refresher: the 60-second spot shows two gamers as iterations of the characters they’re competing with, such as medieval gladiators and race car drivers. If you watch enough TV, you’re bound to watch it. And it sticks with you, mainly because of the song, but compared to typical ad humor and action, this spot just marches to the beat of a different drummer.

One of those drummers – Ari Weiss, executive creative director of BBH NY – recently sat down with ADC for their Behind the Cube series to talk about the creative decisions that helped shape “Perfect Day.” Weiss talks about how the song actually guided the visuals, how the gamers were established as characters, and how editing set the spot’s unique pacing.

And on a somewhat-related note: ADC just announced they are launching an iPad app to show off their annual work developed in conjunction with Brazilian shop the goodfellas, ADC member/Google Creative Lab motion designer Monica Eunji Kim and U.K.-based creative director, Pete Rossi. It is the first time in the company’s 92-year history that the annual book will not be in print. ADC is also giving away free limited-edition iPad cases to the first 500 people who download the app.

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Thursday Odds and Ends

-Digitas, one-half of Team Sprint, of course, is promoting the wireless carrier’s partnership with Twitter and the NBA during tonight’s Finals with the help of Minnesota Timbervolves star, Kevin Love (above).

-It looks like Lou Reed has recovered enough from his recent liver transplant to take center stage at Grey’s seventh annual Legends of Music Seminar at Cannes. link

-Speaking of Cannes, the idea engineers at SapientNitro will return with more nifty infographics to capture this year’s event. Here’s a pre-Cannes graphic to tide you over for now.

-And in final Cannes-related items today, Clear Channel Outdoor has unveiled details about its #canvasforcreativity social media campaign that launches on June 16 at the Festival. link

-Just in time for Father’s Day, GSD&M’s Field Guide to Manhood book for Barbasol has launched on Amazon. link

-One positive about the U.S. Airways/American Airlines merger? More legroom. link

-MRY has developed a social media campaign for Visa called #GoInSix. Video here and Twitpics here and here.

Thursday Odds and Ends

-A day after we posted its new Carl’s Jr. spot, D&G has sent us its new effort for fellow CKE chain, Hardee’s (above).

-CP+B updated its website. link

-Chicago based shop Gertrude was tapped to handle an upcoming global brand campaign for Thai beer brand, Singha.

-Online ad company BuzzLogic is now going by the name, Twelvefold Media. link

-Media buying firm E+M Advertising and digital shop Piazza have merged. The new entity will now be led by CEO Michael Medico and CMO Hope Fulgham.

-Your dreams of reading Lou Reed at Starbucks fan fiction have been realized. link

-Google+ is apparently not a social network, people. link

 

-Who’s ready to earn some freelance badges? link

 

 

 

 

Monday Odds and Ends

-Grammy Ad Fail: HP’s bastardization of Lou Reed‘s “Walk on the Wild Side” (above). link

-R/GA’s Boom app for Nike has racked up over 1 million downloads. link

-Just when things couldn’t get worse for Groupon… link

-Whoopsie. JC Penney gets caught and penalized by Google for manipulating search results. link

-Commercial production vets have teamed up to launch a new Soho-based VFX shop called Light of Day. link

-News Corp’s James Murdoch will have an onstage discussion with Sir Martin Sorrell on June 24 at Cannes.

-Deanna Ferrari rejoined Pittsburgh-based MARC USA as social business specialist.

-How’s this for a tender Valentine’s Day clip? link

Alicia Keys Joins HP’s ‘Everybody On’ Campaign

As part of the 53rd annual telecast of the Grammy Awards on Sunday, HP is launching its “Everybody On” campaign. Along with rock legend Lou Reed, R&B singer-songwriter Alicia Keys is getting in on the campaign, explaining how HP’s technology helps her transfer the organic sound from her piano at home with her on tour and beyond.

Keys’ collaboration with hip-hop impresario Jay-Z (who appeared in HP’s “Hands” campaign) “Empire State of Mind” is up for Record of the Year at the Grammys, and the song plays throughout the two-minute spot. The HP TouchPad will also have its own role in the Grammy telecast displaying what’s coming next in the show as part of CBS/Grammy bumpers that will air live during the awards.

So, if you need some sort of reason to watch the Grammys other than the music (don’t worry, Carlos Santana isn’t nominated for anything major this year), you can always watch for the HP product placement. Or, maybe you can cheer on Chrysler/Brisk as their spokesperson, Eminem, takes home Album of the Year honors for Recovery. Isn’t watching the music industry celebrate itself fun?